The post Enabling omnichannel HCP marketing strategies: Takeaways from Digital Pharma East 2024 appeared first on Think Company ..read more

In today’s rapidly evolving business landscape, managing and deploying enterprise projects are a driving force behind innovation and growth. Whether implementing cutting-edge AI technologies, developing new products or services, or launching omnichannel marketing campaigns, managing projects at scale requires smart frameworks, the right tools, and team agility. But, as anyone who has worked in a […] The post Modern project optimization: how to streamline success in the enterprise appeared first on Think Company ..read more

In today’s fiercely competitive telecom marketplace, reducing customer churn is a top priority. A 2022 survey revealed that nearly half (46%) of respondents had canceled a telecom service in the previous year. The main culprit was broken omnichannel flows. A staggering 44% of customers jumped ship after repeating themselves to multiple agents, while 23% canceled […] The post Drive excellence in telecom call centers—establish KPIs that matter appeared first on Think Company ..read more

A strong content strategy is critical to attract and communicate with customers, partners, investors and other stakeholders—and it’s especially important in highly-regulated industries like pharmaceuticals, where creating compelling content while meeting strict regulatory requirements is a constant challenge. The problem becomes even more complex as pharma companies work to implement an omnichannel approach to communications […] The post Best practices for transforming your global content management appeared first on Think Company ..read more

Market access is a crucial function in any pharmaceutical company. It ensures patients have access to products at a fair price and that the organization receives the best possible product reimbursement.  So if your company is introducing a new product, preparing to enter a new market, or underperforming in current markets, it’s probably worth evaluating […] The post Maximizing growth in market access; how to partner for an effective gap analysis appeared first on Think Company ..read more

As a human-centered economy emerges and competition surges in the financial services industry, organizations have an opportunity to grow through differentiation. Nine out of 10 financial advisors in a recent survey said they expect their business to grow 16% in 2024, and the great generational wealth transfer will bring new customers and new assets for […] The post Empowering advisors with strong CX: Strategies for wealth management growth appeared first on Think Company ..read more

Product redesigns are inevitable. With ever-evolving technology and shifts and expansions in service offerings, companies are continually adjusting features, adding functionality, or totally overhauling their digital landscapes. Primary user research brings tailored data to these redesigns that gives the context needed and properly frames the problems at hand. However, depending on the size of the […] The post Embrace a research mindset to make the most of the data your company already has appeared first on Think Company ..read more

The post Designing with intention: Our Config 2024 takeaways appeared first on Think Company ..read more

When consumers request a new telecom service, there are two paths to installation: self-installation or professional installation. Self-installation is the least expensive and fastest method, but it requires that homes be technologically ready for the service, and the process must be clear enough so that customers can easily follow it, especially when they run into […] The post Reduce truck rolls and save money with these 3 CX practices appeared first on Think Company ..read more

If you’re a telecommunications leader, no one needs to tell you that you’re going through a big transition—especially if you’re in the cable business.  Traditional cable television is being supplanted by streaming services, and partially as a result, cable growth is almost entirely flat, with new installations in new neighborhood construction offering the only significant […] The post Your MVNO success hinges on activation; 5 CX initiatives to build into your strategy today appeared first on Think Company ..read more