Optmyzr » Bid Management Blog
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Our content on Bid Management will help you understand more about bidding and what strategies you can use for your own business. The creators of Optmyzr started off as PPC consultants but soon started building software to fix the gaps in the PPC platforms' management tools so PPC experts can deliver world-class results in a fraction of the time.
Optmyzr » Bid Management Blog
1y ago
Updated: May 16, 2022 Google has a tremendous amount of data about how people interact with ads and the computing power and machine learning models to find useful patterns within this ..read more
Optmyzr » Bid Management Blog
1y ago
Not all clicks are created equal — some are more likely to convert than others ..read more
Optmyzr » Bid Management Blog
1y ago
A couple of weeks ago, Google’s developer blog carried a hidden announcement: Google Ads is going to retire their Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies ..read more
Optmyzr » Bid Management Blog
1y ago
When we think about bid management of our keywords and product groups, there are key areas that every marketer concentrates on ..read more
Optmyzr » Bid Management Blog
1y ago
It’s true: the right bidding strategy can decide the fate of your PPC accounts ..read more
Optmyzr » Bid Management Blog
1y ago
Imagine if your bank let you transfer money to people but made it difficult to decide who receives your transfers ..read more
Optmyzr » Bid Management Blog
1y ago
During my 5 years as a PPC strategist, I’ve learned that the most common dilemma marketers face is choosing between automated and manual bidding ..read more
Optmyzr » Bid Management Blog
1y ago
When it comes to my clients, I have noticed a clear distinction between the winners and losers of e-commerce during this crisis ..read more
Optmyzr » Bid Management Blog
1y ago
“Stacked bidding” or “Tiered Bidding” is a strategy in which the same keyword is added in multiple match types to better control costs ..read more