In the modern world, few things are as important for a business as its website. That's because websites are the main interface through which customers tend to interact with your brand and the main location at which customers make orders. For other types of business, websites are the primary point of communication between clients and employees. That huge level of importance brings with it a huge sense of vulnerability. After all, any successful cyberattack on your website will put your entire business — and with it, jobs and livelihoods — at risk. You also have a responsibility to your custome ..read more

In today's world, your web applications must work properly to capture your audience's attention and keep them on your website for longer than a few seconds. It's a battle to keep potential customers engaged, and you'll lose out on valuable leads if your website isn't performing optimally. Before synthetic transaction monitoring (STM), developers used consumer data to examine their website or app's performance closely. Now, they can replicate behavior using synthetic scripts and models. If you want to understand better STM and how it works in practice, look no further. To help you get started ..read more

No matter what industry you work in, your customers need to trust you. And, with 70% of internet users now taking various steps to protect their digital footprint online, your website must be secure. As online shoppers become more security-savvy and demand more from online services, an SSL certificate error has the power to lose valuable website visitors and ultimately reduce sales. Adopting SSL certificates is fast becoming the best practice for websites worldwide. Here's why. What is an SSL Certificate? Short for Secure Sockets Layer, SSL certificates are digital files that provide websites ..read more

Creating engaging emails and sending them to well-targeted groups is only half the battle in email marketing. The other half is , or ensuring your messages get to their intended inboxes rather than the spam folder. All your effort will be for naught if your email messages never reach their intended inboxes. However, your sender reputation, or how inbox service providers (ISPs) view you as a sender, is just one of many factors that affect deliverability. What is Email Deliverability? Deliverability rates measure how many messages were successfully delivered to the intended recipient's inbox ra ..read more

At one time, tech advancements were a major drain on small businesses. Housing your software and digital assets in-house once created a financial nightmare many emerging companies couldn't handle. On top of that, threats to security and a complete lack of flexibility made establishing a foothold challenging. That was especially true when going up against established industry heavy hitters. But, as it tends to do, technology has evolved, becoming smarter, more accessible, more affordable, and more flexible. One of the biggest advancements in the small business sector has been the rise of cloud ..read more

Aside from being a hub of information, your website should guide customers through the purchase journey. But you can't just have any website. You need a mobile-friendly website. Why? Essentially, a mobile-friendly website makes your business more accessible to potential customers. In this post, you'll learn five reasons your website designer should ensure mobile optimization. But first: What Is a Mobile-Friendly Website? Mobile-friendly websites are sites your visitors can access easily from their mobile devices. So, they have simple designs, layouts, and large fonts that make them easy to na ..read more

In today's world, you have almost no chance of succeeding without a solid online presence. Sounds reasonable, but where do you start? A good and user-friendly website would be a perfect first step. Yet, when you begin researching this question, it turns out there are many different content management systems (CMS). Which one is better in your case? To simplify the choice for you, today, we'll compare two of the giants in the industry – Joomla and WordPress. After reading this blog, you'll have a much clearer picture of what option is the most suitable for your business. What Are Joomla and Wo ..read more

In today's digital era, cloud computing has become the backbone of numerous businesses. Cloud systems have become the go-to choice for many organizational needs thanks to advantages like unparalleled scalability, accessibility, and cost-effectiveness. Still, the rapid surge in cloud adoption has attracted the attention of cybercriminals. According to a report from Netwrix, 68% of organizations experienced at least one cyber attack incident in the past year. With the rising prevalence of cyber threats, businesses must implement robust protective measures to safeguard vital cloud systems. Here ..read more

According to a 2021 report by Verizon, almost half of all cyberattacks target businesses with under 1,000 employees. This figure is steadily rising as small businesses seem to be an easy target for cybercriminals. 61% of SMBs (small and medium-sized businesses) were targeted in 2021. But why are small businesses highly vulnerable to cyberattacks? We are looking into where the vulnerabilities are and what small businesses can do to protect themselves. Cyberattacks: A Quick Overview Small businesses handle as much data and sensitive information as larger companies. They store employee details ..read more

Website downtime refers to the period when a website is inaccessible or experiences disruptions, resulting in users being unable to access its content or services. In today's digital landscape, websites are crucial to business success and user engagement. The reliability of a website is paramount as it directly affects user experience and brand perception. User trust is the foundation of any successful online interaction. It influences user behavior, loyalty, and the likelihood of returning to a website. On the other hand, brand perception is how users perceive a brand, shaped by various expe ..read more