Virtual staging, the process of digitally furnishing and decorating properties, offers agents an innovative solution to showcase homes in their best light without the constraints and costs of changing out furniture, paint, and decor. Apps and software can seamlessly integrate a whole new look into property photos, transforming vacant or outdated spaces, sparking buyer interest, and driving sales. In this article, we delve into virtual staging, exploring top providers, benefits and downsides, and how virtual staging can revolutionize the way real estate agents market properties. What is virtual ..read more

In the dynamic real estate industry, securing listings is a critical element of long-term success for agents and brokerages. Beyond a mere transaction side, listings represent success, signal expertise, and demonstrate credibility and relevance. This article explores best practices of acquiring listings and maintaining a consistent pipeline, which can pave the path to sustained growth and prominence in a competitive market. How to get real estate listings: 8 tips From leveraging digital marketing prowess to mastering the art of networking, these essential strategies can bolster your listing in ..read more

Despite a proven track record, real estate professionals often regard digital marketing strategies with skepticism. In an industry steeped in tradition and reliant on old-fashioned methods of client acquisition, the reluctance to embrace digital marketing can be attributed to a myriad of factors, ranging from unfamiliarity with digital platforms to concerns about ROI and efficacy. We’ll explore the untapped potential of digital marketing in real estate lead generation and debunk four common myths and misconceptions along the way. By shedding light on the transformative power of digital strateg ..read more

Over the past year, we’ve launched a lot of powerful, forward-thinking products and features built to help real estate professionals take their growth to the next level. Our work reflects what our clients—from small business owners to our growing enterprise customer base—have told us they care about.  Real estate professionals are the core behind our commitment to keeping up with the ever-changing real estate marketing landscape. We’re always listening and looking ahead to the future of the industry to help our clients stand out, rise above the competition, and grow their businesses. Luxu ..read more

The term “real estate agent” informally encompasses just about every type of professional supporting a real estate transaction. But there are significant differences between the different types of real estate agents, including licensing, education levels, experience, fiduciary responsibilities, and expertise. Below, we break down the five different types of residential real estate agents, their roles, and forms of compensation.  The five types of real estate agents in the residential sector All of the following types of real estate agents are licensed through their state and have complete ..read more

Gross commission income (GCI) is a valuable metric in measuring success in real estate. However, as the industry changes and agents adapt to shifts in compensation, GCI will be just one of many ways to measure one’s progress in building a successful business.  Thankfully, calculating GCI is simple, as is determining the related figure of net commission income (NCI). Below, we provide a deep analysis of these performance indicators, as well as expert strategies to boost your GCI this year.  What is GCI in real estate? Gross commission income in real estate (GCI) is the total revenue a ..read more

Social media is a powerful marketing tool for real estate pros to build their brand. Mastering it goes beyond posting photos and captions; using the right hashtags boosts visibility and engagement. But which hashtags make the biggest impact, and how do you know if they work? In this article, we’ll list top real estate hashtags, offer insights on using them effectively, and share monitoring tools. What are real estate hashtags? A hashtag is a clickable keyword or phrase preceded by a “#” symbol. They’re used to categorize and discover content on social media, making posts more engaging and find ..read more

ChatGPT is a hyper-sophisticated artificial intelligence tool that can help you work smarter rather than harder. Whether it’s creating scripts for cold calling, sharpening your outbound communications, or strategizing email drip sequences, ChatGPT real estate strategies can help you stay a step ahead of the competition. While there’s no replacement for content produced by a human with deep expertise and up-to-date knowledge, there are still some smart ways you can use ChatGPT to save time and grow your business. What is ChatGPT? When asked, ChatGPT describes itself like this: “I am artificial ..read more

Selecting the perfect real estate domain name for your website can feel like maneuvering through a maze, especially for agents who need to establish a strong online brand. Here we hope to simplify and clarify the process by providing guidance on why domain names matter, common pitfalls to avoid, and illustrative examples of effective choices. What are real estate domain names? This is essentially your website’s street address. Just like a memorable intersection can help people find your physical location, a well-chosen URL can guide potential clients to your online business, increasing both tr ..read more

LOS ANGELES, CA, March 28, 2024—Luxury Presence, a leading prop-tech startup that provides real estate growth marketing solutions, today announced its philanthropic partnership with Giveback Homes, a community of real estate professionals committed to creating social change by helping build homes for deserving families around the globe. Luxury Presence will actively contribute to Giveback Homes through corporate giving, fundraising, and regular Build Days with employees, clients, and local community members. The first joint Build Day was held in Los Angeles on February 15, with the next event ..read more