Alright, fellow real estate agents of Charleston, let's talk about the elephant in the room: chasing views on social media won't magically skyrocket your business. Trust me, I've been in this game for over 15 years, and if there's one thing I know for sure, it's that quality beats quantity every single time ..read more

Given the fluctuations in social media, it is hard to measure how your content is actually performing. Yet, as a wise line from Fast & Furious reminds us, "numbers and zeros don’t lie.” And when it comes to those numbers, our performance metrics aren’t just good; they're exceptional. Let’s dive into the details and see how we stand out from the crowd ..read more

Confession Time: Math and I aren’t exactly best friends, so this “formula” isn’t as complex as it sounds. We've deciphered what the algorithm favors and how it prioritizes popular content, thanks to insights directly from Instagram ..read more

In today's ever-changing digital marketing landscape, video content and social media are crucial for a strong online presence. This guide explores why video marketing matters, the role of social media, and practical strategies for success in 2024 ..read more

After successfully marketing over 2,500 properties last year, we couldn't ignore a compelling statistic: vertical videos are significantly outperforming standard formats. When gauging marketing ROI (return on investment), the clear measure of content success lies in the number of views, also known as "impressions ..read more

In today's ever-changing digital marketing landscape, video content and social media are crucial for a strong online presence. This guide explores why video marketing matters, the role of social media, and practical strategies for success in 2024 ..read more

By adopting a strategic approach to publishing across social media, email, and YouTube, you can unlock the potential to reach a large local audience with every video you produce. The key to success is consistency ..read more

Unlocking the full potential of video content involves the mastery of producing AND publishing. In today’s digital age, video content is the central pillar for building a brand and capturing the attention of potential clients. Creating video content that truly resonates is just the first step in the journey. The real magic is in the publishing, which enables you to expand your reach and use each video to get the best return on your investment ..read more

Nowadays, social media videos are pushing the limits. In fact, a whopping 86% of online advertisers are hopping on the video train for their marketing efforts. It's a win-win situation: on one side, these videos give consumers a clear peek into a brand's offerings, and on the flip side, they turbocharge businesses' social accounts, bolster their followers, and give their sales a nice boost ..read more

An exclusive 9-acre property in the Sea Pines neighborhood of Hilton Head, South Carolina has hit the market for a tidy $12.5M. With panoramic views of the Calibogue Sound, the property was originally settled by visionary Sea Pines developer, Charles Fraser who selected the ultra-private island as his personal residence ..read more