Accenture » AI for Sales and Marketing Index
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Accenture's High Tech blog provides the latest trends and real-world insights from industry experts on AI-powered Sales and Marketing. Accenture is a global management consulting, technology services, and outsourcing company. Through our services, we help our clients become the next and best versions of themselves.
Accenture » AI for Sales and Marketing Index
4M ago
AI is used in many ways, but the prevailing truth is that your AI strategy is your business strategy. To maximize your return on AI investments, identify your business priorities and then determine how AI can help. : Continuous machine learning provides a steady flow of 360-degree customer insights for hyper personalization. From 24/7 chatbots to faster help desk routing, businesses can use AI to curate information in real time and provide high-touch experiences that drive growth, retention and overall satisfaction ..read more
Accenture » AI for Sales and Marketing Index
4M ago
In this way, AI helps businesses adapt at speed, with a regular stream of insights to drive innovation and competitive advantage in a world of constant disruption. When scaled, AI can become a key enabler of your strategic priorities—and even a lynchpin to survival: C-suite executives believe that if they don’t scale artificial intelligence in the next five years, they risk going out of business entirely. Clearly, , including dark data they didn’t even realize they had until now. These treasure troves are a boon to the growth of AI. Artificial intelligence is not just about efficiency an ..read more
Accenture » AI for Sales and Marketing Index
4M ago
These systems are powerful, but the playing field is narrow: They tend to be focused on driving efficiencies. But, with the right application, narrow AI has immense transformational power—and it continues to influence how we work and live on a global scale. General AI is more like what you see in sci-fi films, where sentient machines emulate human intelligence, thinking strategically, abstractly and creatively, with the ability to handle a range of complex tasks. While machines can perform some tasks better than humans (e.g. data processing), this fully realized vision of general AI does not y ..read more
Accenture » AI for Sales and Marketing Index
8M ago
Accenture » AI for Sales and Marketing Index
8M ago
Accenture » AI for Sales and Marketing Index
8M ago
Accenture » AI for Sales and Marketing Index
8M ago
Accenture » AI for Sales and Marketing Index
8M ago
Accenture » AI for Sales and Marketing Index
1y ago
Accenture » AI for Sales and Marketing Index
1y ago