Hi All,  ..read more

Hi All,  Jeremy Barnett, CEO and founder of RAD AI, here. Many colleagues and industry peers have encouraged me to share the insights and readings that fuel my creativity, strategy, and leadership at RAD AI, as well as how we navigate the diverse needs of our clients. In response, we're excited to introduce my new newsletter, "Perspectives Of A Marketing CEO." This newsletter aims to share the daily observations and insights shaping my thinking and guidance for our very talented team and clients. Each month, I'll reveal what I've learned, creative highlights that caught my eye, inspirin ..read more

The Opaque Nature of Influencer Marketing  The influencer marketing industry was worth an estimated $16.4 Billion in 2022, according to an annual benchmarking report by Influencer Marketing Hub. All signs point to exponential growth in the next decade and beyond. Influencer marketing is now a non-negotiable for most companies. But you know that already ..read more

PART 3 OF 3: PUTTING ROI-BASED INFLUENCER MARKETING INTO EFFECT In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. In Part 2, we revealed how RAD AI's creative intelligence platform is empowering a new, data-driven way to do influencer marketing, yielding the same type of measurable ROI you'd expect from other types of performance-based marketing. In this final part of this three-part series, we'll walk you through the steps RAD AI uses to put data-driven influenc ..read more

Learning from Bud Light's Influencer Marketing Blunder: How Artificial Intelligence Can Prevent Dumb Mistakes If you want to illustrate why brands need data-informed decisions when doing influencer marketing, you need look no further than the case of Bud Light. Whatever you think of the Dylan Mulvaney controversy, the bottom line for Bud Light parent Anheuser-Busch is $15.7 billion in losses since April 1 and projected annual sales declines of 12% to 13%. In an epic marketing disaster, Bud Light managed first to alienate a significant chunk of its core demographic, then backtrack and anger th ..read more

How RAD AI Connects Content and Creators to Your Customers TikTok viral moments indirectly showcase what your customers resonate with the most and why. The reality of pinpointing the "why" can be elusive however. By analyzing over five billion data points, RAD AI has identified several consistent content patterns that mark successful TikTok influencer campaigns, and we love sharing ..read more

We've learned that authenticty rules the day. It’s our job to listen to all sides of social media - this means algorithms & people. Actionable social listening to inform creative concepts and influencer marketing is made possible by data. The diversity of the insights we provide enables us to be free of bias when making creative and influencer recommendations ..read more

The Las Vegas market, like society as a whole, is undergoing an unprecedented acceleration of diversification, and the smart travel and resort companies understand that this isn’t something to be avoided, but something to be embraced. According to recent census data, in addition to being younger, visitors to Las Vegas were more diverse. About 56% of 2021 visitors were white, down from 2016 to 2019 results, which ranged from 69% to 77%. In 2021, about 19% of visitors were Hispanic, 17% in 2021 were African American and 6% were Asian ..read more

Artificial intelligence is revolutionizing every aspect of business, but influencer marketing has lagged behind the curve. While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. Creator marketers stumble through a fog of intuitive guesswork instead of following data-driven benchmarks. Subjective criteria drive selection of influencers and creative strategies. Irrelevant statistics pass for ROI tracking. Strategies for scaling hit their targets with all the hit-or-miss accuracy of a shot in the dark ..read more

What Makes TikTok "Tick" The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure ..read more