For ages, achieving optimal model accuracy has been revered as the ultimate goal, with marketers relying on model fit as the benchmark for discovering the ideal equation that harmonizes with their data. However, what if there's a deeper layer to model accuracy beyond mere numerical alignment? What if we challenge conventional wisdom and explore alternative dimensions of accuracy that transcend traditional models ..read more

Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional approaches often overlook factors such as seasonality and demographics, leading to inaccurate assumptions and suboptimal strategies. In this blog post, we will explore the flaws of current methods and generative attribution. We will also showcase Marketing Evolution's innovative methodology, which addresses these challenges directly, providing a more precise and impactful solution ..read more

Marketing is ever-evolving, with new trends and strategies emerging constantly. However, there are a few fundamental controversial truths that many marketers may not know. These truths challenge traditional marketing wisdom and require a fresh perspective for maximum marketing success ..read more

Marketing investment optimization is critical in today's fast-paced corporate environment because it enables marketers to effectively utilize their marketing resources, considering the complexities and competitiveness brought about by technology and digital platforms. Marketers can focus their time on other marketing initiatives. However, deciding where to concentrate your resources can take time due to various channels and platforms. Marketing Evolution (M/E) can be of assistance here.  ..read more

Data privacy regulations are becoming increasingly important for marketers. Due to increases in data breaches and data privacy concerns, governments worldwide have introduced regulations to protect individuals' personal information. This has significantly impacted how marketing teams collect, store, and use consumer data for their campaigns ..read more

The marketing industry constantly changes, and new techniques and technologies are being developed daily. One promising development is the growth of generative AI in marketing. Traditionally, marketing relies on machine analysis and human prediction. However, generative AI allows for greater creativity and effectiveness by leveraging the speed of a machine with how about saying ‘super-human’ instead of ‘human-like’ predictive abilities. This rapidly growing technology can automate content generation, design, and strategy with algorithms and machine learning, providing a window into the evolvi ..read more

Marketing has evolved dramatically with the advent of data analytics and technology. Today, marketers have access to vast amounts of data that can provide valuable insights into customer behavior, which is crucial in creating a data-driven marketing strategy. However, without the ability to analyze and interpret this data in a timely manner, these opportunities can quickly slip away ..read more

Marketing has only become more challenging as the number of channels and touchpoints to integrate continues to grow. Successful brands need to build a cohesive and seamless cross-channel marketing strategy to bring all the aspects of their marketing plan together. That's where marketing intelligence andmarketing attribution tools come in ..read more

2023 has been a year of extreme change for most marketers. Everything from the economic landscape to the tools used for content creation to the most effective media attribution model has seen rapid evolution and even upheaval.  ..read more

Marketing Evolution has launched its new application, ‘Scenario Planning & Media Lift Reporting for Marketing Cloud Intelligence’, on Salesforce AppExchange. The app allows customers to access privacy-compliant, person-level insights about cross-media exposure impact for every channel and market ..read more