Facebook Conversions API helps connect offline purchases with paid traffic users, measure the conversion of custom events, and bypass some cookie blockers. This is the first (and free) step towards improving the quality of leads from paid channels: 1. Set up the Facebook CAPI via code (not GTM) You can set up Facebook CAPI either by directly putting the script into the website code with the help of your engineering team, or by setting it up yourself via GTM. The GTM setup instructions are easy to follow. But installation via GTM limits the functionality of the Facebook CAPI, and you may think ..read more

Сообщение Tomi.ai vs 6sense появились сначала на Tomi.ai ..read more

U.S. patent for our predictive technology, Meta Business Partner status in two categories: Conversion Data and Campaign Management, and data protection with Okta – read Tomi.ai’s updates for Q1 2023.   We obtained a patent for its AI-Powered Predictive Marketing Technology.  After two years of hard work, we finally made it! We are proud to secure our first U.S. patent on behalf our predictive analytics solution, which delivers more precise digital marketing campaigns powered by advanced machine learning technology.  We are hoping that the patent will help us continue to generate ..read more

2022 was a year of great growth for Tomi.ai. Our customers gained access to product dashboards, we expanded the list of advertising platforms for optimization, and implemented 15-minutes integrations with GA4sm and HubSpot. Here’s a summary of our quarter-by-quarter progress: Quarter 1 Track the quality of sent events Tomi.ai sends both actual and predictive conversions to advertising platforms. Track the volume, rate, and transfer status of all conversions on the project health page.           Сообщение Tomi.ai P ..read more

So you’re a digital marketing specialist who works in the finance, retail, or automotive industries and tries to figure out how to scale new customer acquisitions and drive sales and LTV. You micro-segment your audiences, optimizing for lookalikes, but it still doesn’t bring you sound results.  We’ve been there and know how to cure it. With predictive targeting, you can supercharge your conversions by 2-4x and see a sales increase of up to 45%. Let’s jump into the details right away. Predictive targeting: what it is and why it matters Predictive targeting is a data-driven approach to acqu ..read more

Сообщение The Conversion Equation: 7 Ways To Improve Your ROAS появились сначала на Tomi.ai ..read more

What if I want to dive deeper and discover different aspects of my data?  You can definitely use this tool to test any standard hypothesis Bayesian equation. With this free calculator, you can test up to 10 variations at a time! Here’s how to get the most out of this calculator To get proper results for variations such as users, sessions, or impressions we recommend breaking each variation into separate categories Once you separate the variation data, simply input the number of samples per variation, along with the number of conversions (such as clicks and goal completions). A good rule ..read more

Most advertisers use microsegmentation in an effort to improve their return on ad spend (ROAS). The reasoning seems sound: advertising randomly to everyone would be a waste of ad dollars. Targeting your ads to small audience segments that are most likely to buy from you should (and does) produce better results. The problem with microsegmentation, however, is that by advertising only to the highest-converting sliver of your audience, you’re inadvertently ignoring the majority of your customer base. Luckily, there’s a better way to hit your ROAS targets without sacrificing sales volume.&nbs ..read more

To evaluate the efficiency of marketing efforts and ad campaigns, most marketers use ROAS (return on ad spend), which is calculated by dividing the revenue gained as the result of the campaign by the ad spend. However, very few of them take such thing as incrementality into account. But, according to the Pareto law, each additional dollar invested yields less revenue than the previous one. Therefore, even though your ROAS may seem good enough, you actually might be already losing money on your campaigns. Incrementality shows the efficiency of specific marketing interventions by identifying how ..read more

One of the challenges almost every digital marketer is facing nowadays is tracking the efficiency of marketing efforts throughout the funnel. Even for one channel, this is a non-trivial task, and it’s getting even more complicated with every new channel you add to your marketing strategy. At some point, it can become a total mess if not mapped out properly. In this article, I’ll share some tips on how to set up tracking for multichannel ad campaigns so that it provides you with a comprehensive picture of what’s going on. But first, let’s have a look at what channel mapping is and how it can he ..read more