Fjord Trends: Framing 2021 with design
Accenture
by Accenture
1y ago
Written by Nick de la Mare, Managing Director - Interactive, Fjord Mapmakers of the 16th century had a colorful way of marking uncharted territories: They often draw sea monsters as placeholders for the unknown. The famous Hunt-Lenox Globe even includes the warning “Hic Sunt Dracones,” Latin for “Here Be Dragons.” It’s how we, at Accenture Interactive, felt about the near future when we started mulling the 2021 Fjord Trends report last summer. Like them, we were tasked with navigating uncertainty-including the pandemic and electoral politics-to reach unexplored destinations. What would a ..read more
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Are you practicing ethical AI? What to know before you scale
Accenture
by Accenture
1y ago
AI brings unprecedented opportunities to businesses but also an incredible responsibility. The output from AI systems has a tangible impact on people’s lives, raising questions around AI ethics, trust and legality. The more decisions a business puts into the hands of AI, the more they accept significant risks. These can include a host of reputational, employment/HR, data privacy, health and safety issues. Awareness of the potential hazards seems to have given organizational leaders cold feet when it comes to making the leap to AI. According to an Accenture global research study, 88% of r ..read more
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How to go beyond CX-and get results
Accenture
by Accenture
1y ago
When people talk about customer experience (CX) they typically mean the standard sales and marketing customer journey touchpoints. Think attentive in-store clerks and branded apps and websites. These are traditional CX investments, and, sure, they’ve delivered results: higher sales, new customers and more loyalty. But they’re no longer enough. Why? Because how we interact with brands has dramatically changed. Even before the pandemic, digital reshaped how we live, work, play and shop. Today, it influences our actions exponentially more. And many of the new consumer behaviors trendin ..read more
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Industry X changes how companies make things and the very things they make
Accenture
by Accenture
1y ago
Industry X is about creating new products that are cloud-connected and delivering new services through platforms that customers love. Companies embracing the Industry X concept use intelligence to make more informed manufacturing and operating decisions that empower them to do more with less, drive savings and keep people safe. Intelligence is the X With intelligence embedded across the value chain, the opportunities are endless. Take the ability to deliver customer experiences tailored to individual customers that scale globally. Renault Group accelerated its path to digital by del ..read more
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5 things to know about AI
Accenture
by Accenture
1y ago
Artificial intelligence (AI) is a constellation of technologies harmoniously enabling machines to act, learn and understand with human-like levels of reasoning. Maybe that’s why everyone’s definition of AI is different: It’s so much more than just one thing. 84% of C-suite executives believe they must embrace AI to meet growth targets. Machine learning and natural language processing are at the heart of AI. When paired with analytics and automation, these evolving innovations help companies improve customer service, optimize supply chains and achieve a seemingly endless number of bu ..read more
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How to make your business an experience engine
Accenture
by Accenture
1y ago
Written by Jeannine Falcone, Senior Managing Director - Interactive Who in your company should be responsible for focusing on delivering superior experiences? In a word, everyone. Right now, too many companies are stuck in the siloed mindset of the past, where customer experience (CX) means only touchpoints and was something for just the marketing team to worry about. And when executed well, CX investments have yielded good results: more customers, sales and loyalty. But here’s the thing: Many CX fundamentals are now routine and expected by customers as a given. That means it’s hard ..read more
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