A well-crafted business proposal can be a powerful tool to achieve your goals. Are you a small or medium-sized business (SMB) owner or leader looking to secure new clients or expand your business? It may sound daunting but if you follow these steps you can create a compelling business proposal that will make your small business stand out.  Grab a cup of coffee and read on to learn everything from understanding the key components of a business proposal to best practices and real-world examples that will inspire you. What you’ll learn:  What is a business proposal?Key components of a s ..read more

This generative AI glossary will be updated regularly. Does it seem like everyone around you is casually tossing around terms like “generative AI,” “large language models,” or “deep learning”? Feeling a little lost on the details? We’ve created a primer on everything you need to know to understand the newest, most impactful technology that’s come along in decades. Let’s dive into the world of generative AI. We’ve put together a list of the most essential terms that will help everyone in your company — no matter their technical background – understand the power of generative AI. Each term is de ..read more

This article was co-written by Marg Pascucci and Matthew Parin. You want your data to be safe. And your customers expect it. But there is a growing AI trust gap among consumers that compels companies to examine all internal practices regarding data. Enter: digital sovereignty.  Digital sovereignty, or how companies manage their digital data and infrastructure, is the bedrock for building back this trust. In fact, 87% of IT and analytics leaders agree that higher priority needs to be placed on data management.  Salesforce has always been committed to digital sovereignty. It’s been wit ..read more

There are about 23.5 million field service workers worldwide, and 86% of decision makers at firms with a field service team say it’s critical to scaling their business. And yet, even among high performing organizations, only 57% of field service workers say the technology they use drives job satisfaction. With this data from the field service trend report in mind, we wanted to understand what was missing — and how design choices could help close the gap. To find out, we interviewed 12 field service experts and 10 field service workers and managers. It turns out that job satisfaction is ti ..read more

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape.  The research, conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM.  These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize ..read more

Imagine if AI could automate routine business tasks like drafting emails, generating campaign briefs, building web pages, researching competitors, analyzing data and summarizing calls. Automating such repetitive tasks can free up an immense amount of valuable human time and effort for more complex and creative activities like business strategy and relationship building. Automation of such routine business tasks requires simulating human intelligence by making AI function as a reasoning engine. It’s generative AI at another level. In addition to communicating in natural language, AI will also h ..read more

In some industries, people are afraid they’ll lose their jobs to technology. But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. The Bureau of Labor Statistics estimates that U.S. job openings in installation, maintenance, and repair occupations will grow by about 582,100 each year between now and 2032. Meanwhile, applications from young people seeking work as skilled tradespeople dropped almost 50% from 2020 to 2022. That’s where technology comes in. Let’s take a few minutes to review the industry trends that a ..read more

Recent rapid leaps forward in generative artificial intelligence (AI) have inspired both hope and hesitation. How can we best harness this new power to help our businesses? And more importantly, how can we harness it responsibly? Collected here are some of the most interesting and surprising AI quotes from top AI and business experts on how AI will affect our businesses and our lives. These are people who design AI systems as well as leaders at organizations that are adopting this technology at a rapid pace.  Quotes by Topic AI quotes on business impact AI quotes on sales AI quotes ..read more

Technology continues to change the way we live and govern, both globally and locally. When people interact with their government, they expect service similar to what they get with a business. Salesforce’s Connected Government Report polled thousands of people around the world to learn what they expect from government and 87% said a “great” digital experience would increase their degree of trust.   Public sector organizations have made strides in recent years to modernize service to remain on par with their private sector counterparts. By 2025, Gartner predicts that over 75% of govern ..read more

IT teams are at the center of AI implementation. This means they are also at the center of a constant tug-of-war between people who reject AI and people who recognize it’s here to stay. We interviewed three CIO experts to get to the bottom of how AI doesn’t have to be at odds with the people it’s ultimately designed to help. Why AI implementation is often a headache — and what to do about it According to our recent State of IT report, three-quarters of IT leaders (74%) anticipate a surge in upcoming business demands, putting a strain on their already stretched teams. Many also face challe ..read more