Thank you for a great 2023, looking ahead to 2024 On behalf of NWI and my entire team, I would like to thank our customers and partners for a fantastic year in 2023 working together.  We’ve put together a short recap here on some of the highlights and where we are together making a tremendous […] The post NWI’s Full Circle Marketing Makes Huge Impact in 2023! appeared first on NWI Sales & Business Development Solutions ..read more

B2B sales is just not what it used to be. Thanks to the digital revolution, the B2B buying journey has changed, as has the role of the salesperson in that journey. With the amount of information now available through digital channels – websites, search, email, and social media – salespeople are no longer the main […] The post B2B Sales: Not What it Used to Be appeared first on NWI Sales & Business Development Solutions ..read more

Let’s be honest, most advertising is unremarkable. How many ads do you actually remember? Perhaps you remember a specific ad but not the advertiser? The world is saturated with nondescript marketing. There are many reasons for this, not the least of which is an overreliance on worn-out formulas and strategies. Another is a fear of […] The post Why Playing It Safe with Your Marketing Is a Losing Strategy appeared first on NWI Sales & Business Development Solutions ..read more

Change Is the Only Constant You have probably heard the saying (usually attributed to the ancient Greek philosopher Heraclitus) that “The only constant in life is change”. Interestingly, there is no proof that Heraclitus ever said (or even wrote down) this particular saying. However, there is truth to it. The world is always changing. And, […] The post The Top Five Consumer Trends of 2023 (and Beyond) appeared first on NWI Sales & Business Development Solutions ..read more

Thanks to pandemic-induced isolation, many of us are just now looking to renew our personal and business connections. It’s probably been a while since you’ve attended large functions, in-person meetings, conventions, networking events, and other occasions that we used to take for granted. Prepare yourself before you venture out to in-person networking events and activities. […] The post Networking: Time to Come Out of the Cave appeared first on NWI Sales & Business Development Solutions ..read more

As far back as the Bronze Age, it seems that humans were networking. In 2012, scientists from Cambridge University discovered a “prehistoric version of Facebook” used by Bronze Age tribes to communicate with each other. They studied thousands of images scrawled across two granite rock sites in Russia and Sweden, that they believe resemble the […] The post Networking: Even Cavemen Did It appeared first on NWI Sales & Business Development Solutions ..read more

If I had a nickel for every time that I heard a business owner or executive say that they “do not need paid marketing because they get all their business through word of mouth” I could be cruising the Mediterranean on my yacht right now. I get it – it is a point of pride […] The post The Best Marketing Tactic You are Probably Not Using appeared first on NWI Sales & Business Development Solutions ..read more

Now that we’ve had some time to settle into 2022, let’s take a look at the top three marketing practices all successful businesses and organizations should follow in the year ahead. Implementing just these three practices – Continuous Networking, Integrated Sales and Marketing, and Multichannel Communication will go a long way to keeping your business […] The post Three Marketing Essentials for 2022 appeared first on NWI Sales & Business Development Solutions ..read more

Is it getting harder to see the return on your marketing investment? In terms of marketing, your competition is not just other companies that offer similar services and products. Your competition includes all of the other ads, messages, and brand images that your customer may see and hear on a daily basis. And the competition […] The post How to Rise Above the Marketing Clutter appeared first on NWI Sales & Business Development Solutions ..read more

To limit employee turnover, you must offer your employees opportunities for growth and development. Online learning is the best way to do it.   Business owners, CEOs, and HR professionals know just how disruptive and costly employee turnover can be. According to a report published by Gallup, the cost of replacing an individual employee can […] The post High Employee Turnover is Costly and Disruptive but Avoidable appeared first on NWI Sales & Business Development Solutions ..read more