What should be included on a service page? Deciding what should be included on a service page can be tricky. Everyone has their opinion and the more people you ask the more confusing the answers seem to get. In this blog, we cover one more take for you and hope to shed some light on just what should be there and get you thinking about what your website visitors would find most helpful. A website service page acts as a pivotal touchpoint, directly communicating what your business can offer to potential clients. For businesses aiming to stand apart in a competitive market, the importance of the ..read more

Creating Landing Pages that Convert Landing pages play an instrumental role in converting your website visitors into customers. What should a landing page look like? How do you use one? And what key features should it include? To help answer these questions and to provide a whole host of hot tips, we have created this guide to creating landing pages that convert, which will hopefully aide both you and your website visitors! When to Use Landing Pages Landing pages are like beacons guiding potential customers to specific actions, products or services. But when should you roll out the red carpet ..read more

A Guide to Website Hosting Navigating the digital world can sometimes feel like charting unfamiliar waters. Among the myriad of terms and services, website hosting stands as one of the fundamental pillars of any online enterprise. We understand that it can be a tad overwhelming, especially when you’re focused on running your business. That’s why we’ve crafted this article on website hosting, aiming to break down the complexities and present it in an easily digestible format. Our goal is to give you the knowledge needed to make informed decisions, ensuring your business thrives online. What is ..read more

Understanding Where Your Website Truly Ranks The significance of your website’s rank on Google is unquestionable. It’s a testament to your online presence, impacting your brand visibility, audience reach, and overall business success. However, do you know where you truly stand in this vast digital landscape? In this article we dive into the intricacies of understanding your website’s real ranking position, beyond the deceiving first-glance results. Understanding Keywords and Terms The core of SEO starts with understanding keywords and terms. Keywords are phrases or individual words that descri ..read more

Protecting Your WordPress Website As a small business owner, you’ve put blood, sweat, and tears into crafting a visually appealing and user-friendly WordPress website. You will, if you have been following our advice, optimised the content to be appealing to users and search engines and shared your industry knowledge and advice to your target market through your blog articles. But have you invested the same energy into securing your website? The more appealing your site is to visitors and Google and the other search engines, the more at risk you are of being targeted by hackers. In the current ..read more

Photo by Priscilla Du Preez on Unsplash What Should be Included on a Product Page Creating a great product page is like assembling a sophisticated jigsaw puzzle. Each element plays a crucial part in forming the complete picture – a compelling, persuasive, and informative showcase of your product. This blog post will guide you through the indispensable components of a truly successful product page. A Captivating Product Description We see far too many product pages that have a sparse description, almost like they are afraid to write about the product. The product description is your opportuni ..read more

The Importance of Customer Reviews and How to Encourage Them In today’s interconnected world, businesses understand the power that customer reviews hold. They’re not just a barometer of the quality of your products or services; they’re a crucial factor in shaping public opinion about your business. A positive review can attract potential customers, while a negative one can deter them. According to a BrightLocal survey, 87% of consumers use Google to evaluate a local business. So, how can you, as a business owner, encourage your customers to leave reviews? Let’s delve into this. The Power of ‘P ..read more

Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may “want” to do a Pay Per Click (PPC) campaign but what they “need” is to generate more enquiries and depending on their target market, budget, location, number of searches for their keyterms and the competitiveness of the current PPC landscape, that might not be the best way to go about generating new enquiries. So how do we handle that? We start by honing d ..read more

What is Anchor Text? A look at Anchor Text, Links, SEO, and the Wonderful World of Web Navigation. Hello and welcome along to The Last Hurdle blog, this week we take an in depth look at “anchor text.” You might be thinking, “what on Earth is that?” or perhaps even, “why should I care?” But anchor text it’s a really useful thing to know about, especially if you’re managing a website or dabbling in the world of digital marketing. Ready to dive in? Great. Let’s get cracking! Content What is Anchor Text?? How Does Anchor Text Work on Websites? The SEO Benefits of Anchor Text How to Use Anchor Te ..read more

What is ChatGPT? There has been a lot of exciting talk about AI and in particular ChatGPT, but most of us are very much in the dark about exactly what ChatGPT is, what it can do, it’s limitations and whether or not we should be using it. Of course, if you ask anyone what their thoughts are on ChatGPT that is exactly what you are going to get, someone’s opinion. So, to get to the root of my own burning questions I decided to ask ChatGPT itself, an interview with ChatGPT if you like and I have to say I was pleasantly surprised by the answers, which to me, appear to be brutally accurate and unbi ..read more