Summer Accelerator Assists Arkansas Ag Entrepreneurs
ASBTDC Blog
by Karen Bergh
5d ago
A dozen small businesses from across Arkansas are participating in the summer 2024 Lab2Launch Accelerator program that prepares participants to complete high-quality Small Business Innovation Research proposals for the U.S. Department of Agriculture. The L2L Accelerator provides Arkansas innovators seeking a first SBIR/STTR grant with no-cost support as they develop proposals. At weekly virtual meetings, they delve into the funding priorities of the USDA, along with its SBIR proposal requirements, review criteria, and processes. Innovators from Conway, Midway (Baxter County), Wynne, Searcy, J ..read more
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New Series Presents Opportunities to Learn About Running a Business
ASBTDC Blog
by Gwen Green
2w ago
A new series of small business workshops and consulting sessions kicks off in Searcy this month. The series is led by the Arkansas Small Business and Technology Development Center and hosted by the Searcy Regional Chamber of Commerce and Harding University’s Waldron Center for Entrepreneurship and Family Business. Wendy Orvis Three workshops plus monthly consulting days will give current and potential business owners the opportunity – free of charge – to learn about starting, managing, and growing a business. The first workshop, “Recordkeeping Essentials: Your Roadmap to Financial Clarity,” i ..read more
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Make Your Dream Customer the Target of Your Marketing
ASBTDC Blog
by Rheanna Branscum
3w ago
For your marketing strategy to work, first determine your target market. A target market is a group of potential customers you want to sell products or services to. This group can be broken down based on demographic, psychographic, geographic, and behavioral factors. Your target market is not everyone. Instead, it is a very particular set of people with clear needs and preferences. Knowing your ideal customer is vital for business success. Creating a detailed buyer persona can help. Think of this persona as your dream customer, then develop a profile. This will help you determine who you will ..read more
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Creating an Online Presence for Your Small Business: Where to Start
ASBTDC Blog
by Florence Meadors
1M ago
In today’s world, having an online presence is essential for any business. Going online can help you reach more people, build trust, and connect with customers. If your small business is not online yet, don’t worry — it’s easier than you think. Here are four simple steps to get started. Best of all, these steps are free, only costing your time. 1. Create a Google Presence Getting your business on Google is a crucial first step. Here’s how. Set up Google My Business (GMB). Create a free Google My Business account. This helps your business show up in local search results and on Google Maps. Fi ..read more
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3 New Members Join Advisory Board
ASBTDC Blog
by Gwen Green
2M ago
The Arkansas Small Business and Technology Development Center is pleased to welcome three new members to its State Advisory Board. Joining the board are Adriana Fuentes Archila, Randy Williamson, and Jarrod Norwood. Their appointments begin immediately. All three are affiliated with financial institutions that serve Arkansas small businesses. Fuentes is vice president of community development at Arkansas Capital Corporation. Williamson is senior SBA lender and commercial lender at Arkansas Federal Credit Union, and Norwood is vice president and commercial relationships manager for Regions Ban ..read more
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From Postal Carrier to Restaurateur: Local Man Revives Alma’s Beloved Pizza Parlor
ASBTDC Blog
by Bill Sabo
2M ago
A former Alma restaurant once known for its Italian buffet and family atmosphere is again bustling with food and laughter, thanks to a local postal carrier.  Jim Polly, whose day job is delivering mail, re-opened the Pizza Parlor on Highway 71 in January. The restaurant closed after owner Corey Looper passed way in 2021. At Looper’s celebration of life, Polly first thought about ownership.  “Some of the waitresses came up to me and said, ‘Jim, you should buy the place,’ ” Polly recalled. Mitchell Looper, Corey’s brother and original owner, also encouraged Polly to buy the resta ..read more
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Applications Open for Lab2Launch’s Summer Cohort
ASBTDC Blog
by Karen Bergh
2M ago
Could non-dilutive funding from the U.S. Department of Agriculture help you develop a novel ag-tech solution? Offered by the Arkansas Small Business and Technology Development Center, this summer’s eight-week Lab2Launch Accelerator focuses on USDA seed funding opportunities. The goal of the L2L Accelerator is to equip Arkansas researchers, engineers, and community innovators with early-stage technologies to tap into SBIR, the highly competitive federal Small Business Innovation Research funding program. Also known as America’s Seed Fund, SBIR and its sister, Small Business ..read more
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At Delta Dreams, Unlock How to Fund Your Business Idea
ASBTDC Blog
by Gwen Green
2M ago
Free Forums in Helena and Stuttgart Offer East Arkansas Entrepreneurs Expert Advice Financial pros from around Arkansas will share how and where to get the money to pursue a business ownership dream at two free forums. Coming up June 13 in Helena-West Helena and June 27 in Stuttgart, “Delta Dreams: Financial Empowerment for East Arkansas Entrepreneurs” is for aspiring and established business owners. The new events are presented by the Arkansas Small Business and Technology Development Center and the Arkansas CDFI Coalition. Delta Dreams will feature small business financing experts from ..read more
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Award Winners Reflect ASBTDC’s Commitment to Excellence
ASBTDC Blog
by Gwen Green
2M ago
To celebrate the achievements and contributions of the ASBTDC network, State Director Laura Fine presented Employee Excellence Awards to top performers during the spring statewide meeting April 23-25 in Little Rock. Staff were honored for their 2023 accomplishments. Awards in three categories – startups, capital projects, and capital acquisition – recognized outstanding performance in ASBTDC’s major consulting metrics. Honored for assisting with the most new business starts were the Startup Star, Ronda Hawkins of Arkansas Tech University, and Wendy Orvis of UA Little Rock. Reco ..read more
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HealthWear Inc. Owner Named Small Business Person of the Year
ASBTDC Blog
by Gwen Green
3M ago
The Arkansas Small Business and Technology Development Center congratulates Lynette West, the 2024 Arkansas Small Business Person of the Year. West owns and operates HealthWear Inc. in Jonesboro. The business sells medical uniforms and accessories through its store on Red Wolf Boulevard and online. Lynette had owned a stake of HealthWear for 10 years when she and her husband, Kent, took sole ownership of the business in 2023. The couple worked with Laura Miller of the Arkansas State University ASBTDC during the acquisition, continuing a long consulting relationship with Miller and the center ..read more
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