ClubReady’s “All in One” solution works with fitness brands as they scale, making it the perfect solution for big-name franchises as well as single studios eyeing growth There’s no “must be this tall to ride” sign outside ClubReady’s doors. The web-based fitness management platform, founded in 2009, helps grow all gyms of the future, whether that’s as an already established franchise or a boutique studio looking to take off.  For ClubReady, helping fitness brands of all sizes scale is the name of the game.  “At ClubReady, we come equipped with solid experience, knowledge, and know-ho ..read more

Xplor’s Mariana Tek is moving into the United Kingdom, partnering with 1Rebel amid an increased interest in boutique fitness across the pond Xplor Mariana Tek, the boutique fitness software platform from Xplor Technologies, is officially going overseas, making its services available in the United Kingdom for the first time. The move comes as interest in boutique fitness experiences surges in the U.K. “The U.K. is home to some of the most beloved consumer fitness brands, known for their engaging, high-touch fitness and wellness experiences,” said Shannon Tracey, vice president of sales and ..read more

Jay Worthy, the former president of Life Fitness who helped expand the equipment giant internationally, will look to do the same for Myzone Myzone, the fitness technology company and social platform known for its heart-rate tracking tech, has hired Jay Worthy as group CEO as it eyes international growth. The move comes six months after Myzone appointed David Stalker to the same position.  Worthy formerly served as president of Life Fitness and vice president at Brunswick Corporation. With Life Fitness, Worthy paved the way to a successful private equity transaction for the equipment brand ..read more

With the API, fitness brands can improve engagement by offering members a more in-depth look at their health than body weight readings Some of the most advanced technology in fitness and wellness will soon be a click or a tap away.  3DLook, a leader in AI-based mobile body scanning solutions, announced the launch of FitXpress — the first AI-powered body scanning, health data monitoring and visual progression program for health and wellness businesses. Through a single API, users can view their 3D body models, body fat percentage, body mass index (BMI) and basal metabolic rate (BMR) estima ..read more

Twin Oaks does more than just automate tedious tasks, it equips gyms with a powerful suite of features designed to supercharge profitability and member engagement In today’s competitive fitness landscape, simply managing your gym isn’t enough. You need tools that empower growth and streamline operations – all while boosting your bottom line. Twin Oaks Software steps up to this challenge, offering a comprehensive and user-friendly gym management software solution designed to unlock your gym’s true potential.  A Suite of Features for Success  While Twin Oaks automates tedious tasks lik ..read more

The Portland-based Barre franchise is encouraging its members to make use of Whoop’s sleep, recovery and stress management metrics Boutique fitness franchise Barre3 is leaning into Whoop’s user-driven revelations that recovery, stress management and improved sleep quality are top-of-mind for wellness seekers. Barre3 has partnered with the wearable tech company and is gifting its members a one-month free trial (or 10% off an annual or 24-month membership) to Whoop so they can dial into their health metrics.  Sadie Lincoln, Barre3’s co-founder and CEO, said the partnership with Boston-based ..read more

Leveraging data from 262+ million U.S. adults, ROR helps fitness brands market to individuals who are actively considering joining a nearby club Any gym or health club investing in marketing knows that it can often feel like casting a wide net only to yield a few fish. Perhaps the prime fish aren’t swimming in the exact area where you’ve dropped the net, or maybe those near your line aren’t hungry, resulting in wasted time and resources. But how can fitness brands correct this? With the most robust data set in the industry, AI integration, first-party modeling, and an elite digital marketing t ..read more

Gary Simpson created myrow, which offers a 22-inch HD touchscreen that attaches to Concept2 rowers and comes loaded with over 200 workouts During the pandemic, Gary Simpson had a realization that his at-home rowing experience could benefit from connectivity. Specifically, he sought a connected fitness solution that would work with his Concept2 rowing machine, the industry’s most popular erg. Simpson already had entrepreneurial experience, having founded Transit Wireless, which provides wireless infrastructure for the New York City subway system. Driven by his desire for a better connected rowi ..read more

The fast-growing fit tech company is hitting on two of the biggest trends in the fitness industry with new software and hardware unveilings When it comes to groundbreaking innovations, EGYM likes to go two at a time. The fast-growing fit tech company announced the upcoming launches of EGYM Genius, an AI-powered training software, and Hip Thrust, its newest smart strength training machine. EGYM Genius is an artificial intelligence (AI) software that creates fully automated, personalized training plans tailored to clubs and their specific equipment. Genius connects entire gym floors, linking dif ..read more

Beyond its flagship ring, the wearable tech company has created a multi-device ecosystem to give users more data points on their health Ultrahuman, a wearable tech company with products such as a habit-tracking ring, a continuous glucose monitor (CGM) and an upcoming home health device, has secured $35 million in a Series B equity and debt funding round to fuel growth and support advanced research in the health monitoring space.  Emerging technology is making it easier than ever for consumers to take proactive health measures as metabolic health takes center stage, especially with the U.S ..read more