A thorough product discovery session is an important, yet often overlooked aspect of mobile app development. Too frequently, businesses emphasize usability at the expense of usefulness. While the former is crucial, it is pointless without considering the latter. Clearbridge Mobile’s Design and Discovery session helps ensure the mobile products we launch are not only usable but also useful.   A Design and Discovery session adheres to a design thinking framework and helps businesses:  Determine the purpose of the mobile product and how it aligns with business goals; Define busine ..read more

In just a few short years, Over-The-Top services have grown from a niche streaming option, to one of the most popular ways to consume media. But what are OTT media services, and how do they work? If you’re like most media consumers in North America, and have a Netflix, Amazon Prime, or Disney+ subscription, you’ve already got some sense of what OTT does – even if you don’t know it. You probably already know it’s got something to do with the internet, and it’s a way to watch your favorite shows. But how has it become so popular in such a short time, and how can it benefit media businesses? If ..read more

Many companies struggle to decide if creating a proof of concept (POC), a prototype, a minimum viable product (MVP), or a combination, is the right way to approachmobile app development. Understanding and carrying out these three methods of mobile product validation properly can significantly improve the chances of winning investor buy-in and acquiring funding, reducing project costs, and establishing longevity in the mobile app market. The first step in the mobile app development process is to understand what you’re building. When it comes to POC vs prototype vs MVP, all three methods of pro ..read more

Mobile app development is not only here to stay, it has become a critical element of how most of us interact with our phones, and beyond. But now wearable apps and devices are taking that interaction another step further. This new technological frontier offers tons of exciting new possibilities for wearable app development. While the health and fitness industries have a head start when it comes to wearables, many industries have taken notice of the benefits. Now, smartwatches, belts, clothing, eyewear, and even implantables are beginning to saturate the market. Indeed, the wearable technology ..read more

When voice emerged in 2011 with Siri, no one could have predicted how it would drive tech innovation. Now, more than a decade later, it’s estimated that 35% of Americans over the age of 12 own at least one smart speaker (i.e., Google Home, Amazon Echo) and mobile users are three times more likely to use voice search. Brands such as Amazon and Google are continuing to fuel this trend as they compete for market share. Now, voice assistants and interfaces are advancing at an exponential rate in all industries. The most notable growth has been in healthcare and banking, as companies race to releas ..read more

Chances are, you’re one of the more than 6 billion people on the planet that owns a smartphone. You may even be reading this on a mobile device! As such, it’s safe to assume you already know how much of an impact that device has on your everyday life. These days, most of us – especially Millennials and Gen Z – carry our phones with us everywhere we go. They’re the first thing we check in the morning, and the last thing we see at night. Throughout those waking hours, we use mobile devices for every conceivable task, from sending messages, to paying bills, and checking the weather. Recently, wit ..read more

Advancements in Machine Learning (ML) and Artificial Intelligence (AI) are transforming mobile app development. ML/AI mobile apps now have the power to understand speech, discern images, interpret gestures, and more. But more than that, they allow users to connect with the world around them in new and exciting ways. And users have embraced the new technology with enthusiasm. In fact, according to a report from Markets and Markets, the global AI market is expected to reach $309.6 billion by 2026. To stay ahead of your competitors, and keep up with your users’ expectations, now is the time to ad ..read more

Mobile app development and product quality have become so consequential in recent years that companies can’t rely on network effects alone to secure market leadership. To meet organizational objectives and unlock new value with mobile, product development needs to follow an iterative cycle. Iterative development allows organizations to continually test assumptions against user feedback and make fast product changes as new information presents itself. Building a minimum viable product (MVP) is an iterative process designed to identify user pain points and determine the proper functionality to a ..read more

Today, we live in an age of connections. People make digital connections with others and the brands they love around the world every day. But what do all these connections have to do with modern enterprises? As it turns out, a whole lot. The fact is, every enterprise can benefit from tapping into this enormous stream of real-time data. How? Through the power of enterprise app development. Enterprise App Development Defined Defining enterprise app development is fairly straightforward: it’s the process of creating applications for enterprise-sized businesses, specifically customized to meet th ..read more