Ever dreaded sending that email or making that call, knowing you had to deliver bad news? Whether it’s a project delay, price increase, or an internal mistake, handling these conversations well can actually strengthen client relationships. This episode of The KAM Club podcast breaks down how to deliver tough news with confidence, empathy, and professionalism. ?KEY INSIGHTS Why avoiding bad news makes things worse—clients value transparency. A five-step framework helps you deliver bad news with clarity and confidence. Top 10 tips to help you tackle difficult conversations. ✅ACTION STEPS: P ..read more

Ever pitched a brilliant idea… only to be met with crickets? You nailed the research, polished your pitch, delivered it with enthusiasm—aaaand nothing. Just polite nods and a “Let’s circle back.” Sound familiar? You’re not alone. The hard truth is: a great idea isn’t enough. The real magic? How you sell it. In this episode, we’re cracking the code on persuasion—because whether you’re pitching to a client, your boss, or even your group chat (hello, vacation plans), getting people to say YES is a skill you can master. ? Why people don’t actually buy ideas—they buy solutions to their problems ..read more

Have you ever found yourself missing deadlines, overthinking decisions, or holding back in meetings—even when you know you have something valuable to contribute? You’re not lazy or incapable, but you might be sabotaging your own success without realizing it. In this episode, I share my personal wake-up call about self-sabotage—how it’s been holding me back, why we all do it, and most importantly, how to break free from it. ? Key Insights: -Self-sabotage isn’t about lack of ability—it’s often fear in disguise. Procrastination, perfectionism, and imposter syndrome are some of the biggest culp ..read more

?️ Could This Be The Strategy That Defines Your Business Success in 2025? What if there was a single strategy so powerful that it could revolutionize your business and secure your competitive edge this year? In this episode, we unpack the transformative potential of Key Account Management (KAM)—a strategy proven to boost market share, profitability, and long-term growth. Ready to level up your business? Let’s dive in. ? Why Key Account Management Is a Must in 2025 A recent 2025 study from Industrial Marketing Management reveals a game-changing insight: companies with well-executed KAM program ..read more

Struggling to manage client expectations? In this episode, I’ll share practical tips on how to set and maintain clear boundaries without damaging client relationships. Learn how to handle scope creep, set realistic expectations, and communicate effectively to keep projects on track and clients satisfied. Whether you’re a seasoned account manager or new to client relations, these strategies will help you take control and avoid burnout. Episode Highlights: Understanding Client Expectations: Why it’s crucial to set clear boundaries from the start. Managing Scope Creep: Recognizing the signs and ..read more

Ever wonder how you can build trust with clients you rarely meet in person? This episode unveils simple CRM strategies that key account managers use to create strong, trustworthy relationships, even from afar. Tune in to learn how you can too! KEY POINTS: Emphasize Long-Term Thinking: Approach every client relationship with a long-term perspective, thinking of it as a decade-long partnership rather than focusing on immediate transactions. Start Small to Build Trust: Begin relationships with small, manageable projects to build trust and credibility before moving on to larger deals. Simpli ..read more

Struggling to manage client expectations? In this episode, I’ll share practical tips on how to set and maintain clear boundaries without damaging client relationships. Learn how to handle scope creep, set realistic expectations, and communicate effectively to keep projects on track and clients satisfied. Whether you’re a seasoned account manager or new to client relations, these strategies will help you take control and avoid burnout. Episode Highlights: Understanding Client Expectations: Why it’s crucial to set clear boundaries from the start. Managing Scope Creep: Recognizing the signs and ..read more

Tired of saying "Yes" at work when you really mean "No?" It's time to flip the script and stand up for what you deserve, ambitious Key Account Managers! In this episode, Warwick Brown, your friendly neighbourhood KAM Coach, reveals the secrets to asserting yourself respectfully while mastering client relationships. Get ready for a triple threat of career-boosting strategies: ? Uncover Your Personal North Star Learn how to align your core values with client goals for supercharged decision-making. ? Confidence Boosters for KAMs Discover practical techniques to amplify your voice in high-stakes ..read more

Ever feel like you're drowning in a sea of clients with no way out? In this episode, we'll reveal surprising strategies to turn that chaos into control and even find time to be proactive. Discover game-changing tips that will help you prioritize, streamline communication, and leverage technology to manage your client portfolio efficiently. What you'll learn. Common issue: Account managers handling too many accounts. Key strategy 1: Prioritization – categorize clients based on potential revenue, risk of churn, and strategic importance. Key strategy 2: Streamline communication – implement a com ..read more

Are you a key account manager eager to dive into managing your clients, but find yourself blocked by a founder who won’t hand over the reins? This episode is tailor-made for you. Join us as we explore effective strategies to navigate this tricky transition and gain the independence you need to lead. What You'll Learn: Understanding Emotional Bonds: Dive into why founders cling to control and how you can connect with them empathetically. Trust-Building Tactics: Learn concrete steps to build trust and get that green light from founders. Effective Communication: Master the art of keeping founde ..read more