When people think about branding, the first thing that comes to mind is usually the visual stuff – the fonts, logos, colors, the whole works. While these visible elements can help establish a brand’s unique identity and strengthen its appeal to consumers, a memorable brand voice is just as essential, especially given the rise of audio listeners over the past few years.   Customers love brand interactions that feel relatable on a human level. For instance, a website visitor listening to a lifelike, natural-sounding audio version of a fascinating article will likely feel more connected and ..read more

Imagine this: It’s Thanksgiving, and you’ve been longing to treat your loved ones to a delicious, home-baked sweet potato pie. You don’t quite remember the recipe, so you grab your smartphone and head over to your favorite cooking blog. As soon as you land on the recipe post, you notice a small audio player at the top of the page. Curious, you click “play,” then a smooth, natural-sounding voice begins reading the recipe to you out loud. At that moment, you realize you can follow the directions by “listening” to the recipe instead of having to glance over at the screen every second. This is all ..read more

When you think of creative ways to attract and retain new visitors to your blog, you may only consider a few familiar tricks: creating more opinionated content, using catchy headlines, and hooking readers with a killer first paragraph, to name a few. While these are all excellent ways to lure more readers and get your blog rocking, you’ll need to go a step further to keep visitors engaged and deliver content to new audiences. Luckily, incorporating Text-to-Speech into your blogs is an easy and inexpensive way to address these challenges. Not every visitor will read the whole of every article y ..read more

Reach wider group of people who prefer listening over reading. Listening requires less attention and can be done while performing other tasks like walking, driving, cooking, doing sports and more. Join a growing trend of podcast and audiobook. The post How long does Audio take to work: Stats from 75 experts [2021] appeared first on Media Whale ..read more