Authored by MeiZhen Wang, Business Development Manager, Google Play Games Southeast Asia and Vinay Charaniya, Business Development Manager, Google Play Games India Nurturing player communities is essential to building long-term loyalty. Developers across genres agree that building and nurturing their gaming communities is critical for the long-term engagement of their users in India and Southeast Asia (INSEA). Capturing user feedback via these communities enables them to make relevant product improvements. Additionally, inputs from user communities lead to validation and quantification o ..read more

Posted by Timothy Jordan, Director, Developer Relations & Open Source I/O is just a few days away and we couldn’t be more excited to share the latest updates across Google’s developer products, solutions, and technologies. From keynotes to technical sessions and hands-on workshops, these announcements aim to help you build smarter and ship faster. Here are some helpful tips to maximize your experience online. Start building your personal I/O agenda Starting now, you can save the Google and developer keynotes to your calendar and explore the program to preview content. Here ..read more

Posted by Michelle Tan, Strategic Partner Development Manager Did you know the majority of the top-grossing Google Play games in the US come from overseas developers? As one of the world’s biggest games markets, the US represents a significant opportunity for your mobile games business to grow its player base. In this post, we look at 4 tips that could help your mobile game enter and grow in the US market. Tip 1: Localize for a diverse audience Among its population of 336m¹, the US boasts considerable ethnic and cultural diversity that should not be overlooked, including US Hispanic ..read more

Captivate and delight US Hispanic mobile gamers 5 principles to engage players in an overlooked market Here at Google Play, we recognize the importance of US Hispanics, a demographic often overlooked when creating games for Latin Americans. We also know there is a lack of developer-focused research about what motivates US Hispanic gamers, particularly compared to other Latin American gamers. To address this, we collaborated with market research and advisory company Savanta to survey Latin American and US Hispanic gamers. The goal was to understand key gaming behaviors and experiences, eng ..read more

This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are based on Newzoo’s January 2022 update of the Global Games Market Report. Western Europe is the third-largest mobile gaming market by revenues (after Eastern Asia and North America), generating over $7 billion from consumer spending in 2021. This article shares some of our Global Games Market Report data on this exciting market and zooms in on our Consumer Insights data on demographics, spending, favorite genres, and game content viewing behavior among mobile ga ..read more

Tools and tips to take games from PC or console to mobile and discover new audiences. The games market continues to grow rapidly, with mobile gaming being the fastest growing market sector. According to the 2021 Global Gaming Market research by NewZoo, mobile gaming now accounts for almost half of all gaming revenue. Improvements in technology are a key reason why mobile gaming is growing so fast. Mobile devices are getting more powerful, with bigger and better screens and batteries. Also, wireless network coverage is rapidly expanding, and today it’s much easier to download content on t ..read more

Special thanks to contributors Michael Dietz and Maria Zoe Lopez-Latorre, who provided invaluable input for this article. Introduction We have less than a decade to cut global emissions to have a chance of limiting global heating to 1.5°c. As a company decision-maker, this gives you a huge opportunity to make your strategic choices matter. At first glance, you may feel that turning attention to your company’s digital footprint is unnecessary. After all, digital is immaterial, right? Yet, every smartphone tap or scroll relies on an energy-consuming physical infrastructure. This post expla ..read more

Improving reach, retention, and relationships with your users Google Play’s billing system allows businesses to easily and safely transact with millions of people worldwide using their preferred form of payment. But it’s more than just a payment platform — it enables developers to select from multiple monetization strategies, and helps them grow and retain their user base. Google Play partnered with MTM, an international research and strategy consultancy, to understand how leading app developers are maximizing the impact of the commerce platform on their business. MTM interviewed 15 ..read more

Tips for engaging players during this special month Developers from around the world have found that during Ramadan they see an increase in activity from people in the many countries where the holy month is observed. This provides a significant opportunity to reinforce or increase engagement, uplift monetization, and enhance a game’s success. Ramadan is the ninth month of the Islamic calendar. It’s observed by Muslims worldwide as a month of fasting, prayer, reflection, and engaging with the community. As the Muslim calendar is lunar, the dates of Ramadan in the Western calendar vary ..read more

This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are based on Newzoo’s January 2022 update of the Global Games Market Report. Western Europe is the third-largest mobile gaming market by revenues (after Eastern Asia and North America), generating over $7 billion from consumer spending in 2021. This article shares some of our Global Games Market Report data on this exciting market and zooms in on our Consumer Insights data on demographics, spending, favorite genres, and game content viewing behavior among mobile ga ..read more