Op4G Blog » Data Quality
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Explore articles, opinions, and tips on Data Quality in the Op4G Blog. Op4G is a team of a professionals working in Data Management. We at Op4G nurture and maintain a quality, engaged membership panel built to support our market research clients and to benefit nonprofit organizations.
Op4G Blog » Data Quality
1y ago
Everyone makes mistakes, including in the field of market research! Over the years, we’ve seen dozens of missteps related to research design and delivery. Unfortunately, some can seriously jeopardize.. on August 25, 2021 ..read more
Op4G Blog » Data Quality
1y ago
In this age of data, approximately 95% of organizations use data to guide their marketing and decision-making. Yet, disturbingly, these organizations believe that 25% of their information is actually.. on April 8, 2021 ..read more
Op4G Blog » Data Quality
1y ago
It is indisputable that the entire consumer landscape has experienced a seismic shift. The whys behind a consumer’s path to purchase have taken a sharp left down a one-way freeway, when it was.. on July 21, 2021 ..read more
Op4G Blog » Data Quality
1y ago
Compared to Business-to-Consumer (B2C) market research, Business-to-Business (B2B) research is a different world. B2B participants are often challenging to reach, extremely busy, and not motivated by.. on May 19, 2022 ..read more
Op4G Blog » Data Quality
1y ago
This blog post is guest written by Josh Giles, Vice President of Supply at Op4G. No one would ever try and argue that a face-to-face conversation isn’t the best way to learn something about someone... on July 12, 2022 ..read more