According to a survey by IFP, 96% of marketers are concerned about data accuracy. Almost a third (32%) of the respondents claim that their data infrastructure is fair or poor. What do these findings say about the use of data in marketing strategies? To put it into starker terms, Auren... The post The Importance of Accurate Data in Marketing Strategies appeared first on WinPure ..read more

In any financial institution, it is the presence of data that fuels operations, informs strategies, and ensures trust. However, with the increasing complexity and volume of financial transactions, money has emerged as an asset more at risk than anything else.  For financial institutions striving to thrive in this data-driven era,... The post Streamlining Data Operations in Finance and Banking appeared first on WinPure ..read more

WinPure just debuted a new data cleansing feature with its recent update. In addition to its data matching and cleaning capabilities, you can now take advantage of global address parsing. What does it do? This new feature scans address entries, looks for any local conventions, abbreviations and context, and intelligently... The post New Feature Alert: No-Code Global Address Parsing appeared first on WinPure ..read more

WinPure just debuted a new feature with its recent update. In addition to its data matching and cleaning capabilities, you can now take advantage of an improved global address parsing and verification feature.  What does it do? This feature scans traditional full-text address entries, looks for any local conventions, abbreviations... The post New Feature Alert: No-Code Address Parsing & Verification with WinPure appeared first on WinPure ..read more

According to a recent survey in 2022, poor data quality issues had a 25% impact on company revenue. Unsurprisingly, ensuring data accuracy, completeness, and integrity continues to be among the top KPIs for data teams in 2024. There’s a need for businesses to invest in data quality software that meets... The post Comprehensive Guide to Choosing the Right Enterprise Data Quality Software appeared first on WinPure ..read more

2024 makes a turning point for organizations.  With generative AI being the ‘greatest technological advancement since the internet’, there is an impending pressure on businesses to get on the AI bandwagon as fast as they can. Data engineers, information managers, and business intelligence teams are racing against time to integrate... The post Data Quality Trends 2024 – From AI-Powered Entity Resolution to DaaS Solutions, Innovation is All Time High! appeared first on WinPure ..read more

Data matching is a complex task that relies on three key factors: rules, conditions, and the right data-matching algorithm. Making the wrong selection in any of these areas can derail your data-matching efforts and lead to inaccurate results. Rules are a set of conditions that must be met for a... The post What is the Difference Between Rules and Conditions in Data Matching appeared first on WinPure ..read more

Hello and welcome to our first-ever Q&A session. We’ve organized this event in response to the feedback we’ve received from you, our WinPure clients. Your input is important to us, and we want to focus on solving the real-life issues you’ve been facing. This isn’t just another event; it’s an... The post WinPure Live Q&A Session 1 – How to Create Golden Records appeared first on WinPure ..read more

Does the following scenario sound familiar? “We have a database of over 90k contacts, some of which have been in our CRM for a decade. We need a source that can help us identify which are out of business, have moved physical addresses, as well as helping us append mailing... The post How to Clean Your Outdated CRM Data with WinPure’s Clean & Match Solution appeared first on WinPure ..read more

Is your junior data analyst dedicating 80% of their time just to clean and standardize data? Is your senior data analyst struggling with intricate algorithms to handle data duplication issues? If so, Huston, we have a problem. Your team is spending invaluable time on tedious data cleaning and matching tasks,... The post Why Hire WinPure to Fully Manage Your Data Cleaning & Matching Activities appeared first on WinPure ..read more