Digital Signage Is Now a Mission-Critical Component of the IT Infrastructure. Over the past year, most IT strategy and investment decisions have been based on one question: How do we maintain operations and customer service while minimizing person-to-person contact? Digital signage has emerged as a powerful tool in this effort. Long used to welcome visitors and market products, digital signage can convey information quickly and clearly and help meet consumer demands for “frictionless” transactions. As such, digital signage has become a critical component of day-to-day operations for organizat ..read more

Whenever you go to a fast-casual dining establishment, coffee shop, deli or a movie theatre concession stand, you see a menu board with a list of items, prices, and possibly photos of promotional offers and popular items. Menu boards are essential business tools for these companies because they can help speed up the ordering process and increase sales. Traditional menu boards are printed. Production is a long, expensive process, and once the menu board is printed, you are stuck with it. Want to add a menu item or change a price? Well, print a new menu board or perform a “cut and paste” the old ..read more

In our last post, we discussed the top five benefits of a digital signage solution. Digital signage can reduce the costs associated with printing and updating traditional signs while enabling you to deliver highly relevant messaging to your target audience. You can also integrate digital signage with other technologies to track engagement and better understand customer behavior. As we noted in our last post, digital signage is more than a large flat-screen display installed in a commercial environment. Now we’ll take a closer look at some of the components of a digital signage solution. A cent ..read more