The second quarter of 2024 is here, and we already have a success story for the first one that confirms how Out-of-Home grows consistently! We take a closer look at a Coca-Cola campaign which perhaps didn’t make the splash it hoped to, as well as what farmers can teach us about selling Out-of-Home advertising space. Lastly, we focused more on technology this month on the blog, so we’ll do a quick recap of everything you need to know from that realm. Before all that, however, let’s appreciate some Star Wars! Star Wars takes over the Empire State Building The Empire State Building became a canva ..read more

Positivity can be a driving force for extraordinary success. We’ve all had days when it feels impossible to find. We’ll go over a few simple ways to sprinkle a bit of positivity in your every-day digital signage and elevate consumer mood. You can include it as an occasional full-screen content element or simply devote a section of the display for this purpose. From simple ideas such as inspiring quotes to more complex topics such as local fundraisers, explore the possibilities and see which of these ideas is most appreciated by your audience. Quality digital signage content The unbeatable ingr ..read more

3D digital signage has been the new kid on the block in recent years, and it’s experienced quite the growth. To the point where the industry and the consumer audience is fairly used to seeing it now. Over the years, we covered many examples of it, as we shall within this article. They’re truly phenomenal and spark the imagination around new possibilities in the field of digital signage. But on a more important note, we must explore what potential it holds for smaller businesses and in which instances 3D digital signage is worth exploring and investing in. What is 3D digital signage? 3D digital ..read more

Just like that, the first quarter of 2024 is all wrapped up! While we don’t have big industry updates for it just yet, we do have updates from the entirety of 2023, now that the stats analysis and collection is complete. Furthermore, we look to the future as Wendy’s announced an exciting experiment they’re looking to implement in 2025. We also have exciting news about InfoComm 2024 to share, alongside intriguing digital signage world records to talk about. Let’s go! Price-changing menus at Wendy’s Wendy’s recently revealed their plans to experiment with “dynamic pricing” in 2025. As part of a ..read more

Communication with parents, children, and staff ensure everything runs smoothly and comfortably in environments such as daycares and preschools. While this goal can be achieved without the use of digital signage, this technology makes it a lot easier. It’s also quite comfortable on the eyes, if utilized properly! While there are arguably more important uses than décor, it gets pushed into the spotlight when talking about digital signage in daycare.  We’ll cover some great content uses in this environment, but always keep in mind that it should pop. Daycares are cheerful, fun, and inviting ..read more

In the US, February is always marked by an important event we all know and love. With that in mind, we examined Super Bowl ads with the question “Is it really worth it to invest millions for a 30-second ad?” Alongside others that emerged this month, we covered the highly important topic of accessibility when it comes to digital signage. Let’s get started! Super Bowl ads dominating in 2024 Super Bowl is a big event, especially for the world of advertising, as it offers a platform that will reach tens of millions. Each year, Super Bowl ads are concentrated more in one field than in others. For i ..read more

In an earlier post, we discussed a selection of solid guidelines for setting up the design of your Dynamic Compositions to ensure they are highly effective. The main aspects we pointed out were maintaining a visual hierarchy, limiting animation, and being consistent in the overall design. For more tips on designing the perfect digital signage layout, be sure to check out the full article. This time around, we’ll focus on tips that about what to avoid in your designs. We’ll particularly focus on things that tend to happen unintentionally. Overcrowding The most common issue that happens with any ..read more

Retail is an industry which offers many possibilities for digital signage. It can be used to increase sales, build a stronger connection to the local community, and boost employee morale. Of course, it sounds lovely to hear these goals can be achieved, but it’s even more useful to see specific ways to achieve them. Let’s get into it and examine twenty uses for digital signage in retail! 1. Greetings! Right at the beginning, set up a welcoming message for shoppers by the entrance to the store. These greetings may trigger automatically as they detect movement. Or, in case you have high foot traf ..read more

Digital signage can reach the consumer through visual and audio content. Designing and combining them with care can be of tremendous use to individuals with disabilities and sensory issues. Below we’ll cover simple yet highly useful ways in which you can elevate digital signage accessibility to help disabled individuals and ensure their experience is as high as it can be throughout your establishment.  Visual and auditory accessibility For an older demographic and visually impaired customers, adjust font sizes so they’re easier to read. It also helps to write concise and short messages th ..read more

January, the first month of 2024, already flew by, and we have an exciting box full of information to open already! For a start, as 2024 will be a big year for politics in the US, we’ll take a look at tackling the specific and sensitive challenge of political Out-of-Home for advertisers. We also ran into a neatly packaged guide to programmatic Digital Out-of-Home you’ll find immensely useful. We’ll also go over some industry predictions for the year ahead, as well as exciting stats revealing untapped potential of the in-store shopping experience. Let’s get started! A guide to Programmatic DOOH ..read more