Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns Montreal, Canada, April 25, 2024 – Out-of-home (OOH) ad tech leader Broadsign today announced that PATTISON Outdoor Advertising, a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack. With Broadsign already providing a centralized hub for its programmatic digital OOH (DOOH) workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportuniti ..read more

Spring has finally sprung, which means fresh air, greenery, and, most importantly, fresh updates to the Broadsign Platform. This season we are bringing you sophisticated targeting tools, streamlined creative management, and major UI improvements to make the campaign planning and management process for directly-sold campaigns as seamless as possible for campaign planners.  Why does this matter? While the activation process for digital out-of-home (DOOH) may only require a couple of minutes, the campaign planning and management process often requires much more time. Discovering available an ..read more

Spring is here – which means summer travel is on the horizon for many of us in the Northern Hemisphere. For advertisers, it’s time to gear up campaigns aimed at targeting crowds set to depart on fun-filled travel adventures. According to the first UNWTO World Tourism Barometer of the year, by the end of 2023, the number of people travelling internationally rose to 88% compared to pre-pandemic rates, with an estimated 1.3 billion international arrivals. The travel industry expects a full recovery by the end of 2024. Despite the pressure of inflation, a recent study by Hilton reveals that consum ..read more

Sea-Doo, a Canadian brand of personal watercraft vehicles and boats under the Bombardier Recreational Products (BRP) company, recently sought to strengthen brand recognition, purchase consideration, and share of voice in its primary market of Florida.  The brand turned to programmatic DOOH, its first experience with the medium, to reach its core audience of personal watercraft, pontoon, and fishing enthusiasts. The DOOH campaign was launched in collaboration with Touché! agency and Broadsign Ads DSP, running alongside other channels like search and social media.   ..read more

Few live sporting events deliver excitement and anticipation on the scale of the NCAA’s March Madness competition. From office pools to bracket challenges, the tournament sparks conversations and captivates audiences across the U.S. and beyond. Starting mid-March through the first week of April, millions of viewers will tune in to the live-broadcast sports event, representing a tentpole marketing opportunity for brands looking to make a splash while boosting visibility and engagement. With TV ad spots during live games ranging from a few hundred thousand to upwards of $2 million, it’s worth co ..read more

Due to its long-standing history, traditional print mediums like static out-of-home (OOH) still have a strong presence in Austria. In fact, static OOH ad spending has historically been significantly higher than digital out-of-home (DOOH) ad spending in the Austrian market. Advertisers in the region understand the value that static OOH provides them in an era of digital growth. In addition to providing brands with 100% share of voice, static OOH’s eye-catching large formats and strategic placements are a lot harder to ignore than online ads.  That being said, digital advertising has been g ..read more

Out-of-home (OOH) advertising isn’t a new trend in the Indonesian market. Still, recent advancements in technology – namely, the ability to deliver personalized and contextual content – have ushered in a new era of possibilities for advertisers. With an in-depth understanding of the Indonesian market and its intricacies, EYE Indonesia is leading the charge in shaping the out-of-home landscape, delivering custom advertising solutions that cater to mass audiences. As a company on the mission to blur the lines between innovation and cultural relevance, EYE Indonesia is building a network of outdo ..read more

The Canadian Real Estate Association (CREA), a trade association representing real estate brokers, agents, and salespeople, wanted to challenge Canadians’ negative perception of REALTORS®. With it’s latest pDOOH campaign, the association sought to build the reputation of real estate professionals by showcasing the positive outcomes of working with a REALTOR®. Objective Along with agency partner No Fixed Address (NFA) and the Broadsign Ads DSP, CREA wanted to evaluate the role of DOOH as part of a larger omnichannel campaign to drive awareness and a positive image for REALTOR.ca, Canada’s leadi ..read more

Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments  (Toronto and Montreal, Canada) – March 7, 2024 – StackAdapt and Broadsign today debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home (pDOOH) campaigns across the region. Accessible via the StackAdapt multi-channel demand-side platform (DSP), the new offering launches at the start of an unprecedented global ..read more

Broadsign recently hosted a panel discussion at our Broadsign Connect 2024 Summit in Barcelona, where we invited out-of-home (OOH) experts to share their insights and perspectives on how automation for direct selling can help media owners improve their bottom lines.  Moderated by Gavin Lee, Sr Director of Product at Broadsign, he spoke with Annie Rickard, a partner at OOH Capital with over 30 years of executive experience in OOH. We also had Ben Milne as a panellist, who’s currently the global head of out-of-home media at Dentsu, where he leads location-based marketing specialists around ..read more