There’s something a foot in the entrepreneurial space … And some small business owners are spilling the beans on how they really feel about their business. There’s something afoot in the entrepreneurial space, and some small business owners are spilling the beans on how they really feel about their business. What started out as fun has turned into a nightmare. They are overwhelmed, burnt out, and exhausted. Endless hours with stress as a constant companion affords little time for home-cooked sit-down meals with family, exercise, or thinking in any strategic capacity about the direction of thei ..read more

In an ever-evolving business landscape, small businesses are on the brink of a revolution filled with abundant opportunities. With consumers constantly on the go, armed with their smartphones, tablets, and laptops, the question at hand is no longer why but how quickly can you align your business with the changing client needs and burgeoning mobile trends. The Imminent Mobile Surge and Its Implications Upwards of 50% of small businesses are placing mobile marketing at the core of their strategic initiatives. Consider these updated numbers for 2023 on mobile trends and shifting client needs: B2 ..read more

Economic uncertainty can feel like navigating a ship in a storm. Mixed signals, especially prevalent in an election year, contribute to a sea of confusion for small business owners and entrepreneurs. How do you set sail and plot a course for success in such choppy waters? The answer: strategic thinking, planning, and execution in partnership with a seasoned business growth strategist. During the economic downturn of 2008, entrepreneurs faced the harsh winds of change. Businesses hunkered down as a storm of recession-battered the marketplace. And yet, amidst this tempestuous backdrop, a few r ..read more

As an entrepreneur, have you ever felt the creeping sense of overload inching its way into your mind and body? You’re not alone. Entrepreneur Fatigue is the silent killer of productivity and business growth. But how do you battle this unseen adversary and reclaim the vigor needed to pursue your entrepreneurial dreams? The High Stakes of Ignoring Fatigue Imagine steering a ship through a storm with bleary eyes — that’s what managing a business exhausted feels like. Think about it; when was the last time running on fumes led you to your finest hour? The answer, I wager, would be never. The crush ..read more

As an entrepreneur with an annual revenue of $350,000–$500,000, you are in a great position to grow your business more quickly. Numerous opportunities await you. However, growth at this level requires precision and priority. The challenge is often about selecting the best opportunity to leverage for growth, which requires clarity, focus, and strategies to generate the most impact on your business.  During the early days of your startup, it might have been easier, albeit chaotic and stressful, to venture down multiple paths. However, as your enterprise expands, it becomes more complex and ..read more

 Zoom. Zoom. Zoom. OMG! I love that famously-recognized Mazda commercial circa 2000. Little did we know at the time that the little ditty would personify our lives.  In 2009, Graeme Wood, Australian digital entrepreneur and philanthropist, wrote: “Change has never happened this fast before, and it will never be this slow again.“ Hold onto your hats!  There are moments (many of them) when growing our business feels like careening down a steep hill with failing brakes.  An accelerated pace of change ushers in an entire slew of complications. Who knew that a mere five years ag ..read more

Have you heard of the Messy Middle? Few entrepreneurs don’t realize it’s their everyday experience until they read the description.  Suddenly it clicks — “That’s me!” These savvy individuals can discern symptoms, identify pain points, and empathize with other businesses experiencing the same predicament. Arriving at this moment of clarity for oneself is a game-changer. It shifts the focus from chaos to clarity, empowering entrepreneurs to take action toward a more progressive outcome.  The Messy Middle vortex, or stage two of business growth and development, is the natural progressio ..read more

As ambitious boot-strapping entrepreneurs, you’re no stranger to hard work. You’ve turned over every rock to identify valuable work and avoid unnecessary tasks that keep you from bringing on employees. But despite your best efforts, you’ve hit a wall. Your personal capacity has reached its limit, and you know that to take your business to the next level, you need to expand your team. Knowing that hiring is the next best step, why does the thought of it fill you with dread? It’s simple: you’ve built a brand based on exceptionalism that you, personally, have commandeered. The idea of trusting so ..read more

As an entrepreneur, you likely have a long list of goals and objectives you want to achieve for your business. However, turning those goals into actionable and achievable plans can be challenging. Establishing goals and developing the corresponding tasks is one of the most essential components of planning for overall business growth — and probably the most daunting. Without it, however, measuring success, setting deadlines, prioritizing objectives, or even starting a project is challenging. At Synnovatia, we see first-hand the importance of effective goal-setting is critical to achieving succe ..read more

Planning is key to growing any business. It helps organizations set clear goals, identify the resources needed to achieve them, measure progress, and adapt quickly to unexpected challenges or opportunities in the marketplace. But when a small business owner launches their enterprise, planning is often ad-hoc and focused primarily on surviving day-to-day. This is especially true for those bootstrapping as opposed to those with funding. However, ad hoc planning only takes an organization so far before it collapses into chaos. Once an organization reaches “the messy middle,” planning requirements ..read more