Chief Outsiders Blog
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Find marketing insights written by top CMOs for CEOs looking for business growth and scaling strategies as well as marketing strategy implementation. Chief Outsiders is a leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans.
Chief Outsiders Blog
2d ago
It used to be that companies could achieve growth by simply focusing on sales or having sales and advertising be complementary marketing tactics. But today, macro and micro pressures along with evolving landscapes across industries have resulted in a more competitive landscape. Tools like artificial intelligence (AI) and machine learning (ML) provide a level of sophistication, and these tools can help business leaders bridge strategies and tactics across different business units ..read more
Chief Outsiders Blog
2w ago
Does your company provide customers with expensive business inputs?
Or are you crucial in other ways to your customers’ business success ..read more
Chief Outsiders Blog
2w ago
In the rapidly evolving domain of technology, developing a strategy for Artificial Intelligence (AI) is becoming crucial for companies looking to leverage the transformative potential of AI. An AI strategy is essential for defining the integration and application of AI technologies within a company's framework, ensuring that such integration is in harmony with the broader business objectives and results in a seamless fusion with existing operational, product, and service sectors. McKinsey reported that "companies that have leading digital and AI capabilities outperform laggards by two to six ..read more
Chief Outsiders Blog
1M ago
Back in the day, pricing was a foundational piece of all marketing strategies. When I went to grad school, for example, the four Ps were in vogue – product, price, place, and promotion. At that time, the intersection of pricing and marketing was seen as a given, almost a tautological concept.
But as marketing professionals and professors' desire to innovate and differentiate intensified, the traditional 4Ps evolved into new frameworks like the “4Cs”, emphasizing concepts such as customer, cost, convenience, and communication and the "4Es" of experience, exchange, evangelism, and everywhere in ..read more
Chief Outsiders Blog
1M ago
In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial. It's imperative to recognize that marketing and sales are not isolated functions but interconnected components of the business success equation ..read more
Chief Outsiders Blog
1M ago
Ever wonder why some marketing initiatives crash and burn despite leadership oversight? The culprit often lurks in one fatal flaw: random acts of marketing.
In this article, we delve into five indispensable strategies for dodging these missteps and the dire consequences that follow when marketing lacks a solid game plan ..read more
Chief Outsiders Blog
1M ago
There is considerable media attention on how Artificial Intelligence (AI) has accelerated in usage and is now permeating all aspects of our lives.
Cybersecurity is no exception ..read more
Chief Outsiders Blog
1M ago
In today's highly competitive market, businesses must have a cross-sell and upsell strategy to boost sales and revenue. By offering customers additional or upgraded products or services that complement their original purchase—and presenting them at the right time during the buying process—businesses can take advantage of customer interest and increase the average transaction value ..read more
Chief Outsiders Blog
1M ago
Certain dynamics can make a CEO think more than twice about how to ensure their company is not “left behind” like archaic brands of the past. Remember BlackBerry? Blockbuster? Yahoo? Their riches-to-rags stories reveal that these companies did not stay agile, ignored market warning signs, and found themselves severely impacted or bankrupt ..read more
Chief Outsiders Blog
2M ago
As the dark clouds of economic recession gather on the 2024 horizon, healthcare companies must brace for the choppiness ahead. It's no secret that the healthcare sector, once deemed recession-proof, now faces the stark reality of financial strain, with more than half of hospitals already operating in the red. This alarming statistic not only signifies the urgency for change but also beckons a strategic pivot in how healthcare entities approach marketing ..read more