Navigating the Choppy Waters of Recession: A Healthcare Marketing Survival Guide
Chief Outsiders Blog
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1w ago
As the dark clouds of economic recession gather on the 2024 horizon, healthcare companies must brace for the choppiness ahead. It's no secret that the healthcare sector, once deemed recession-proof, now faces the stark reality of financial strain, with more than half of hospitals already operating in the red. This alarming statistic not only signifies the urgency for change but also beckons a strategic pivot in how healthcare entities approach marketing ..read more
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Listening with Eyes Wide Open: Harmonizing Voice-of-Customer and AI Insights for CEO Success
Chief Outsiders Blog
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1w ago
In my experience, growth successes and challenges almost always have some foundation in voice-of-customer (VoC). That’s a sweeping statement, but as a CEO if you lack up-to-date insight into what your customers want and need, how they anticipate that changing, and how they think of your brand, your offerings, and your competition, you may be running your company with your hearing impaired. As someone who uses hearing aids, I know I need to wear them and look directly at a speaker, or I miss information and must make guesses to fill in the blanks. That invariably slows me down and leads to mis ..read more
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Forecasting the Best Impact on Your Marketing Dollars
Chief Outsiders Blog
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3w ago
With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities ..read more
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Navigating Growth: The Role of Fractional Sales Leaders in Transformative Strategies
Chief Outsiders Blog
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1M ago
Today’s trend of hiring fractional executives is gaining momentum among growth-oriented businesses aiming to enhance their management expertise and bandwidth cost-effectively. In this article, I will delve into the dynamic world of fractional sales leaders, exploring their pivotal role in driving revenue growth, providing specialized expertise, and offering flexibility to scale sales leadership based on organizational needs. I will reveal how these leaders contribute to strategic focus, mitigate hiring risks, and deliver quick results, drawing insights from real-world scenarios ..read more
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Mastering Your Market: A Guide to Competitive Insights
Chief Outsiders Blog
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1M ago
With the economy continuing in a state of uncertainty, CEOs of mid-market companies are assessing options for growth in 2024. One thing is clear: Doing more of the same activities will not help businesses break through growth inertia. From mergers and acquisitions to R&D and capital investments, how does an organization decide the direction that will deliver success ..read more
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Harnessing AI to Enhance the Customer Journey and Drive Growth
Chief Outsiders Blog
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1M ago
AI-powered analytics have now become essential for understanding your customers and propelling company growth. These advanced tools can synthesize masses of customer data to reveal pivotal insights and inform strategies that align to the customer journey ..read more
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Full-time or Fractional? Focusing on the Next Generation of Your Company’s Leadership
Chief Outsiders Blog
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1M ago
Nothing quickens the pulse or conjures beads of sweat on the brow of a mild-mannered CEO than the departure of a key member of the executive leadership team. Like it or not, the door to your company’s success swings in both directions, and often, you may find yourself on the drafty side, wondering how you’re going to replace that experience, counsel, and leadership ..read more
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2024 Marketing Crystal Ball: Navigating Trends and Turbulence in the Digital Horizon
Chief Outsiders Blog
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1M ago
Though the “Rise of the Machines” is well underway, there are trends other than Artificial Intelligence (AI) that are at the top of our minds at the start of 2024. The year ahead is fraught with challenges both analog and digital, from a pivotal presidential election to economic uncertainty. But it is the aforementioned digital revolution that has humans racing to determine how they can integrate AI into their marketing and business models ..read more
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New Year’s Resolutions for Businesses: Fine-tuning your appetite for growth
Chief Outsiders Blog
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1M ago
Final in a 3-part series Oh, that resolution to exercise more and eat a healthier diet. It sounds so right—but incredibly daunting. Can I keep it up? When it comes to our own fitness, plenty of folks help us with tools, plans, and the mindset to climb that mountain. But we need to select the right ones, at the right price—or an intended investment in our future could instead be a wasted expense we can’t afford. And it couldn’t hurt to have an accountability partner who keeps us honest ..read more
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New Year’s Resolutions for Businesses: What self-work do you need to do?
Chief Outsiders Blog
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1M ago
Second in a 3-part series Reflecting on Business Self-Improvement It’s a common question people are asking themselves in January: What’s the self-work I need to do this year to make myself healthier, happier, more financially secure.... But as a CEO obliged to your board, employees, and stakeholders, are you asking the same questions of your business ..read more
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