As a solicitor or law firm, you know that your online presence is crucial to your success. With more and more people turning to search engines like Google to find legal services, it’s essential to have a strong SEO strategy in place. SEO, or search engine optimisation, is the practice of improving your website’s visibility in search engine results pages (SERPs). By ranking higher in SERPs, you can attract more potential clients to your website and ultimately grow your business. However, SEO for solicitors and law firms can be complex. Legal services are highly competitive, especially in the pe ..read more

Are you a construction company owner looking to boost your visibility and expand your client base? If so, then you need to consider the power of search engine optimization (SEO). Through SEO, you can optimize your website’s content to appear higher in organic search rankings, driving more traffic to your site and giving you more business opportunities. Integrating SEO in your construction marketing strategy helps your company connect with previously unreachable customers and focuses on attracting new customers searching for services you offer. By engaging in SEO, you’ll be working on multiple ..read more

Sales and marketing alignment is a must for every organization that strives to be successful. Stats say that this synergy can help your company become 67% better at closing deals. But, as we have all experienced from time to time sales and marketing don’t always play well together. Content marketing plays an important role in the sales process creating inbound leads – something both sides love. Content marketing is a strategy used for generating leads, nurturing them, and getting them to convert. In other words, content is at the core of your marketing and sales efforts, as it allows you to co ..read more

Local SEO has become an increasingly important facet of search engine optimization, as it’s capable of amplifying your digital marketing efforts and turning them into foot traffic. According to Google, 82% of people rely on search engines to find local information. Similarly, there has been a 150% increase in the “near me” search phrases, which illustrates how indispensable it is to optimize your local presence. If you want to boost the local visibility of your brick-and-mortar business and engage your potential customers, then this tactic is a must. One of the simplest and most effective ways ..read more

Imagine an accountancy firm, or professional services company, that keeps growing steadily. A company whose website keeps generating new business calls and leads every week. Right now, where does most of your new business come from? I have two main sources – referrals and Google search via search engine optimisation. For me and other businesses, the absolute best is referrals.  The problem I have with referrals is that they cannot be scaled or relied on. Day to day, month to month, I prefer a source of new business that is predictable. SEO for accountants will create a dependable source o ..read more

Growing your business and attracting new customers heavily depends on how strong your online presence is. People have started spending a significant amount of time – 6 hours and 42 minutes, to be more precise, and this means that the internet is among the main sources of finding the information they need or learning about ..read more

You've been told that you are supposed to get links to your website, but you are still not sure why? Here are 8 big benefits of link-building ..read more

You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only ..read more

With all the negative news about Google SEO, you might think that Google does not recommend SEO. However, Google recommends SEO for your website – you can read the full documents here and here. This post is a beginners guide to ranking higher on Google. Google’s documentation is a 32-page guide – this is shorter ..read more

The travel and tourism industry has been steadily growing, and according to stats, it’s one of the fastest growing sectors with bookings reaching $1.6 trillion in 2017. But, apart from being very lucrative, this market is also a highly competitive and saturated one, which means you have to tap into different marketing strategies if you ..read more