If you build a business, will your customers come? No.   What if you have a great concept, excellent staff, and your business has an attractive offer for your target market? Will your customers come then? Still no.   But why? You believe in your business. You know how to delight your customers. Why aren’t your customers beating down your door?  Small business growth requires an ongoing marketing investment, marketing expertise, and an integrated marketing strategy designed around your specific, measurable growth goals. Add to this the ever increasing number of distracti ..read more

  How much revenue is your business leaving on the table from bad marketing? Across most small businesses in the US, the top reason for declining business performance is ineffective, poorly managed marketing programs, which in turn lead to lost sales. These lost sale opportunities are a goldmine for your competitors to seize upon in order to grow their businesses and expand their customer bases. As a smart, driven small business owner, what can you do to capture more sales, improve your bottom line, and combat competitors?   Good marketing is an investment in the future of your bus ..read more

  For small businesses that sell products and services directly to customers near their business locations, having a strong local SEO (local search engine optimization) strategy in place is a critical aspect of long term business growth. Yet, many small business owners overlook or undervalue the importance of local SEO to their bottom line. Online research is a core part of the typical customer journey. For more than a decade, studies have shown that over 80% of consumers are at home when they start searching online for brands and what they sell. Add to that the data showing that nearly ..read more

  Pay-per-click (PPC) advertising campaigns are essential marketing tools for small businesses looking for sales growth from a wider customer base. Google Ads, Microsoft Bing Ads, Facebook Ads, and LinkedIn Ads are the most favored PPC ad platforms for small businesses for good reason. When a campaign is well optimized, it can be quickly scaled to increase results from highly targeted audiences full of prospective customers. Experience & Expertise: Solutions for Growth is both Meta certified and a Google Ads Partner Agency. Our award-winning team holds expert certifications in Googl ..read more

  Good design across all of your print and digital marketing materials is a critical part of demonstrating how your brand is the best choice for your customers. Your prospects will form lasting conclusions about your company in under 2 seconds just from viewing your logo. Here’s how to craft a logo that drives more business by communicating how you want people to perceive your brand.   Understanding Your Target Audience To ensure your logo resonates with your target audience, reflect on what motivates your prospects to convert into customers and why those customers stay loyal. What ..read more

  Creating a high-performing email newsletter requires thinking carefully about the structure and content of each message. The hallmarks of well-crafted newsletters are that they: Deliver value Engage newsletter subscribers Build trust with your company Keep your brand name top of mind Reinforce your brand’s unique selling proposition  Present your products and services Drive website traffic Contribute to the overall success of your marketing strategy Let’s break down the key components of how a high-performing email marketing newsletter is crafted and explore the most effective ..read more

  As a small business owner, you are adept at juggling multiple roles and responsibilities. The daily balance of managing customer relationships, business operations, team leadership, accounting and finance tasks, and marketing activities requires an immense amount of time and energy. On top of that, the added stress of decision fatigue often contributes to feeling overwhelmed in the course of normal business days.  Between this ongoing time crunch and the need for small business leaders to wear multiple hats in order to proactively push business growth forward, smart marketing tool ..read more

Building trust with your target audience is essential for long term business growth, a better return on your marketing investment, and to maintain a competitive advantage for your small business. Establish Lasting Connections Ensuring your marketing strategy is effectively cultivating trust throughout every interaction with your prospects also strengthens your brand image in the minds of your potential customers and lays the groundwork for long-term loyalty. Leverage Your Marketing Strategy To Build Trust 1. Consistency in your messaging is critical to establishing a first impression that you ..read more

  Thinking about how to manage a small business SEO campaign but not sure where to start?  Wondering if your business even needs an SEO strategy? Interested in SEO but don’t understand how it fits into your marketing strategy?    Small business SEO concepts can sound overwhelming to a busy business owner. It takes time to become an SEO expert and core updates from search engines can happen infrequently as with Google’s search algorithm in 2022, or regularly as has been the case in 2023. Once updates are released, your SEO strategy may need to shift and should always remain ..read more

What sets your business apart?  Can you describe it to a potential customer in under a minute?  Is it an engaging statement?  Are there compelling reasons why a customer should choose your business over your competitors?  Does the customer value what makes your business unique? If you have to think hard about why you’re different from your competitors, so do your prospective customers. And what happens if they can’t think of a reason? They are more likely to seek the lowest cost solution or frequently trade out your brand for another with no long term commitment. With the ..read more