Experienced small business owners like you know there is unmatched sales potential in a well-built email list. In addition to offering the best return on investment (ROI), email marketing is essential for long term customer retention. But before you can use your email program to strengthen brand loyalty or increase sales, you’ll need to start with a strong list of prospects who are genuinely interested in your business. How Do You Attract More Subscribers Who are Most Likely to Convert? The short answer is to offer them something irresistible at the point of sign ..read more

  To position your business for sustainable growth, combat competitors, and stay relevant with your target audience, your business needs a digital marketing consultant with a strong business acumen and expertise across multiple marketing programs. An experienced marketing consultant will bring a new perspective to your marketing programs whether they are working well, need an overhaul, or have plateaued. By learning where to scale up for successful campaigns, where to cut wasteful marketing spend, or how to adapt stagnant campaigns, a small business internet marketing consultant can h ..read more

Sarah, who runs an ecommerce candle business, feels stressed as she stares at the calendar on her laptop. In addition to managing her company's day-to-day operations, she is overwhelmed by the thought of driving engagement on social media, sending out a monthly email newsletter, and optimizing her website for search engines.  Sarah quietly expresses her frustration while contemplating the numerous marketing platforms for help. "How am I supposed to keep up with it all and ensure I'm serving my customers effectively?" All too often, small company entrepreneurs like Sarah face similar ch ..read more

  As a small business owner, how you value your time and where you spend your time throughout your work day can impact both your business’s profitability and the overall productivity level for your team. In addition to common practices such as focusing your attention on the 20% of activities that drive 80% of your business or tracking your time to find workflow improvements, evaluating what your time is worth also yields insights into where you can more effectively delegate or outsource important efforts.  One of the most effective ways to give yourself back more time in your day ..read more

  Having a presence for your small business on social media is not just expected in the minds of your target audience, it can actually drive potential customers away if they can’t find your brand on the top platforms such as Facebook, Instagram, YouTube, or LinkedIn. As your prospects and customers evaluate your business and make decisions about their long term loyalty to your brand, they look to social media to get a deeper sense of how your brand operates. They want to see your brand demonstrate its values, be responsive in communications, showcase new offerings, and they want to see ..read more

  You may have heard the recent news on how Amazon goes to great lengths to gather information on competitors and why they sought to execute such an elaborate approach in researching other brands. The benefits of regular competitive analysis are huge regardless of your business size. When you understand more about your competitors, you equip your business with better tools to navigate and dominate your market landscape. By studying how your rivals market their businesses, you’ll gain more insights into what works, what doesn’t, and how their marketing strategies affect your business. S ..read more

  Online customer reviews are a critical and often overlooked aspect of a small business marketing strategy for several key reasons. By incorporating an online customer reviews management plan into your marketing strategy, you will increase the ways in which your business can be found online, encourage deeper loyalty, and provide prospects with more reasons why your brand is the solution they need. First, think about the consumer’s mindset during the conversion journey. When consumers consider which solution to buy and which brand to invest their time and money in, they have an ever in ..read more

  The goal of is to stay top-of-mind with both your customers and your prospects. Great email marketing can nurture customer relationships and drive sales that might otherwise slip through the cracks of your marketing strategy. When you send relevant, engaging email newsletters to your audience, you're reconnecting with potential customers and enticing them to think about your brand first. A professionally managed email marketing program offers several benefits for small business owners, including: The best marketing ROI Unmatched opportunities to nurture potential customers and ..read more

  If you build a business, will your customers come? No.   What if you have a great concept, excellent staff, and your business has an attractive offer for your target market? Will your customers come then? Still no.   But why? You believe in your business. You know how to delight your customers. Why aren’t your customers beating down your door?  Small business growth requires an ongoing marketing investment, marketing expertise, and an integrated marketing strategy designed around your specific, measurable growth goals. Add to this the ever increasing number of distracti ..read more

  How much revenue is your business leaving on the table from bad marketing? Across most small businesses in the US, the top reason for declining business performance is ineffective, poorly managed marketing programs, which in turn lead to lost sales. These lost sale opportunities are a goldmine for your competitors to seize upon in order to grow their businesses and expand their customer bases. As a smart, driven small business owner, what can you do to capture more sales, improve your bottom line, and combat competitors?   Good marketing is an investment in the future of your bus ..read more