Online Customer Reviews are Essential to Small Business Sales Growth
Solutions for Growth Blog
by David Fischer
1w ago
  Online customer reviews are a critical and often overlooked aspect of a small business marketing strategy for several key reasons. By incorporating an online customer reviews management plan into your marketing strategy, you will increase the ways in which your business can be found online, encourage deeper loyalty, and provide prospects with more reasons why your brand is the solution they need. First, think about the consumer’s mindset during the conversion journey. When consumers consider which solution to buy and which brand to invest their time and money in, they have an ever in ..read more
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How to Elevate Your Email Marketing Strategy
Solutions for Growth Blog
by David Fischer
1M ago
  The goal of is to stay top-of-mind with both your customers and your prospects. Great email marketing can nurture customer relationships and drive sales that might otherwise slip through the cracks of your marketing strategy. When you send relevant, engaging email newsletters to your audience, you're reconnecting with potential customers and enticing them to think about your brand first. A professionally managed email marketing program offers several benefits for small business owners, including: The best marketing ROI Unmatched opportunities to nurture potential customers and ..read more
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The Field of Dreams Myth in Small Business Growth
Solutions for Growth Blog
by David Fischer
1M ago
  If you build a business, will your customers come? No.   What if you have a great concept, excellent staff, and your business has an attractive offer for your target market? Will your customers come then? Still no.   But why? You believe in your business. You know how to delight your customers. Why aren’t your customers beating down your door?  Small business growth requires an ongoing marketing investment, marketing expertise, and an integrated marketing strategy designed around your specific, measurable growth goals. Add to this the ever increasing number of distracti ..read more
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The #1 Way to Improve Marketing ROI and Stop Losing Business
Solutions for Growth Blog
by David Fischer
1M ago
  How much revenue is your business leaving on the table from bad marketing? Across most small businesses in the US, the top reason for declining business performance is ineffective, poorly managed marketing programs, which in turn lead to lost sales. These lost sale opportunities are a goldmine for your competitors to seize upon in order to grow their businesses and expand their customer bases. As a smart, driven small business owner, what can you do to capture more sales, improve your bottom line, and combat competitors?   Good marketing is an investment in the future of your bus ..read more
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How to Get More Customers with Local SEO
Solutions for Growth Blog
by David Fischer
2M ago
  For small businesses that sell products and services directly to customers near their business locations, having a strong local SEO (local search engine optimization) strategy in place is a critical aspect of long term business growth. Yet, many small business owners overlook or undervalue the importance of local SEO to their bottom line. Online research is a core part of the typical customer journey. For more than a decade, studies have shown that over 80% of consumers are at home when they start searching online for brands and what they sell. Add to that the data showing that nearly ..read more
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How to Scale Sales Growth with Pay-Per-Click Campaigns
Solutions for Growth Blog
by David Fischer
3M ago
  Pay-per-click (PPC) advertising campaigns are essential marketing tools for small businesses looking for sales growth from a wider customer base. Google Ads, Microsoft Bing Ads, Facebook Ads, and LinkedIn Ads are the most favored PPC ad platforms for small businesses for good reason. When a campaign is well optimized, it can be quickly scaled to increase results from highly targeted audiences full of prospective customers. Experience & Expertise: Solutions for Growth is both Meta certified and a Google Ads Partner Agency. Our award-winning team holds expert certifications in Googl ..read more
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How to Craft a Logo that Communicates Your Brand Values
Solutions for Growth Blog
by David Fischer
3M ago
  Good design across all of your print and digital marketing materials is a critical part of demonstrating how your brand is the best choice for your customers. Your prospects will form lasting conclusions about your company in under 2 seconds just from viewing your logo. Here’s how to craft a logo that drives more business by communicating how you want people to perceive your brand.   Understanding Your Target Audience To ensure your logo resonates with your target audience, reflect on what motivates your prospects to convert into customers and why those customers stay loyal. What ..read more
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How to Write a High-Performing Email Newsletter
Solutions for Growth Blog
by David Fischer
4M ago
  Creating a high-performing email newsletter requires thinking carefully about the structure and content of each message. The hallmarks of well-crafted newsletters are that they: Deliver value Engage newsletter subscribers Build trust with your company Keep your brand name top of mind Reinforce your brand’s unique selling proposition  Present your products and services Drive website traffic Contribute to the overall success of your marketing strategy Let’s break down the key components of how a high-performing email marketing newsletter is crafted and explore the most effective ..read more
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Call Scheduler: Increase Leads and Get More New Customers in Less Time
Solutions for Growth Blog
by David Fischer
5M ago
  As a small business owner, you are adept at juggling multiple roles and responsibilities. The daily balance of managing customer relationships, business operations, team leadership, accounting and finance tasks, and marketing activities requires an immense amount of time and energy. On top of that, the added stress of decision fatigue often contributes to feeling overwhelmed in the course of normal business days.  Between this ongoing time crunch and the need for small business leaders to wear multiple hats in order to proactively push business growth forward, smart marketing tool ..read more
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7 Steps to Build Trust with Your Prospects and Customers
Solutions for Growth Blog
by David Fischer
5M ago
Building trust with your target audience is essential for long term business growth, a better return on your marketing investment, and to maintain a competitive advantage for your small business. Establish Lasting Connections Ensuring your marketing strategy is effectively cultivating trust throughout every interaction with your prospects also strengthens your brand image in the minds of your potential customers and lays the groundwork for long-term loyalty. Leverage Your Marketing Strategy To Build Trust 1. Consistency in your messaging is critical to establishing a first impression that you ..read more
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