Marketing trends we’ll cover in this article:   AI is a top marketing tool of 2025  Interactive content reigns  The rise of niche communities  Short-form video and livestreaming  Automation is key  The evolution of SEO  The balance between privacy & personalization  As we approach 2025 (already!), the marketing landscape continues to evolve, bringing both new opportunities and challenges. Staying ahead ... The post 2025 Marketing Trends: What Consultants and Coaches Must Know appeared first on Marketecs ..read more

Keep reading for insights into building a powerful marketing content calendar:  Identify your content marketing goals  Know thy audience deeply  Plan content types & themes  Set a reasonable schedule  Stay organized with the right tools  Measure & analyze!  Streamline your marketing efforts  To stay competitive in our fast-paced digital landscape, content is king. Yet even the most valuable content can ... The post A Practical Guide to Creating a Content Calendar that Drives Results appeared first on Marketecs ..read more

Here are 3 key points you’ll learn about in this article:   The power of networking in business  Networking best practices (online & off)  Why networking is important to you  Even with the exponential rise of AI and remote offices in today’s business world, relationships are still king.   For consultants, coaches, speakers, and authors, networking goes beyond exchanging pleasantries – it’s ... The post Networking: The Key to Growing Your Business and Building Meaningful Connections appeared first on Marketecs ..read more

As the holiday season approaches, it’s a prime opportunity to capture your audience’s attention with content that’s timely and relevant.  For business consultants and coaches, the holidays are more than festive—they’re a perfect chance to build connections, spread some cheer, and position your brand for success as we wrap up the year. The key is in planning a seasonal content ... The post How to Create Effective Seasonal Content Strategy for the Holidays appeared first on Marketecs ..read more

Key highlights:   UVP, the core of your personal brand How to identify your ideal client Why consistency is key Build a strong online presence Ways to establish yourself as an authority Share your successes to boost cred Be authentic! As a coach, establishing a strong personal brand is key to standing out in a competitive industry. You might think that ... The post A Guide to Building a Personal Brand for Coaches appeared first on Marketecs ..read more

Get ready to learn:   How to build trust with clear, focused messaging.  What 47% of users expect, and how it impacts your bottom line.  Key pages to maximize conversions.  Tips to enhance visual appeal and user experience.  In today’s digital-first world, your website is more than just a digital business card—it’s a powerful marketing tool that can drive leads, convert ... The post Website Blueprint: Key Elements and Features for Success appeared first on Marketecs ..read more

What’s in this article:   Sales funnels, explained  Why you need a sales funnel  Start with the end in mind…  3 simple steps to building your funnel  How to optimize any sales funnel  As an established consultant, you’ve likely built a wealth of experience and developed a strong reputation in your field.   However, scaling your business and consistently attracting high-value ... The post Streamlining Client Acquisition with Sales Funnels appeared first on Marketecs ..read more

In an always changing and increasingly competitive business world, advertising on social media platforms has become a key component of any digital marketing strategy – for coaches, consultants, and just about any business owner.   If you’re new to paid ads, check out our companion article, From Clicks to Conversions: An Intro to Paid Advertising.   In this article, we’re covering the ... The post Control Your Visibility: Paid Ads for Coaches and Consultants appeared first on Marketecs ..read more

Highlights of this article:   3 factors to choose your platform  Define your budget  How to create an advertising plan  7 parts of an advertising campaign  Ad monitoring & optimization  The big 3 advertising platforms for coaches and consultants   Have you ever thought about paid advertising? Before you invest your hard-earned money, it’s important to choose the right platform to ... The post From Clicks to Conversions: An Intro to Paid Advertising appeared first on Marketecs ..read more

So, you’ve launched your podcast… now what?!  Today we’re covering:   Interesting stats on the state of podcasting   Podcast production and marketing example 1   Podcast production and marketing example 2  5 proven, practical tips to market your podcast Psst… In case you missed the first article in this 2-part series, catch up here with a Step-by-Step Guide to ... The post The Art of Podcast Production & Marketing appeared first on Marketecs ..read more