We’re excited to introduce dynamic call whisper, a powerful update to our advanced call handling features, helping your team deliver seamless, context-rich customer experiences from the very first ring. What is a call whisper? A call whisper is a quick message at the start of a call that only the person answering the phone can […] The post New release: Mediahawk adds source-based call whisper for dynamic call tracking appeared first on Mediahawk ..read more

Are you looking to better understand your customers’ needs and behaviours to optimise your marketing activity? Conversation analytics could be the game-changer you’ve been searching for. By unlocking insights from customer interactions you’ll increase customer satisfaction, improve efficiency and processes, and drive marketing growth. In this post we explore what conversation analytics is, and how […] The post Conversation analytics software for better business insights appeared first on Mediahawk ..read more

Choosing the right conversation analytics software is one of the most important aspects of a successful marketing strategy. To gain a deeper understanding of your customers, learn what drives conversions, and receive actionable insights to enhance your marketing, conversation analytics software is the ideal solution. In this article, we’ll explore what conversation analytics software is, […] The post How to choose the right conversation analytics software for your business appeared first on Mediahawk ..read more

Incorporating data analytics in marketing is one of the most effective ways to improve how you approach your campaign strategies. But in order to do this, you need to consider some crucial questions – what is data analytics in marketing? How does it work? What software is best for it? And, what are the benefits […] The post What is data analytics in marketing and how can it transform your campaigns? appeared first on Mediahawk ..read more

Understanding the performance of your sales efforts is crucial for sustainable growth and success in both your marketing and business as a whole. This article explores what sales reporting is, why it’s significant in your marketing, and how it can transform your business strategies. We’ll examine the key benefits of sales reporting software and how […] The post Sales reporting: What it is and why it’s important for every business appeared first on Mediahawk ..read more

Do you fully understand the purpose and power behind descriptive analytics in marketing? And more importantly, are you using it in the best way to drive growth in your strategies? Descriptive analytics in marketing is crucial for making more informed decisions and optimising your campaigns. Let’s look at what descriptive analytics is, how it works, […] The post Understanding descriptive analytics: How it helps marketers make data-driven decisions appeared first on Mediahawk ..read more

The future of marketing analytics is rapidly evolving, and is reshaping how businesses understand and engage with their customers. As technology advances and new trends emerge, there are now unprecedented insights and capabilities on offer. But what does that mean for your marketing? This article explores the cutting-edge developments in marketing analytics, highlighting how these […] The post The future of marketing analytics: Upcoming trends and technologies appeared first on Mediahawk ..read more

With data-driven strategies being more important than ever in marketing, the interplay between marketing and data analytics has become increasingly crucial. But what are marketing and data analytics? How are they similar and different? And what purpose should they play in your marketing efforts? These are all essential questions we’ll cover in this article. We’ll […] The post Marketing vs data analytics: Differences and similarities appeared first on Mediahawk ..read more

Marketing analytics is one of the most crucial aspects of marketing you should be incorporating into your strategies. But with different types of marketing analytics available, what options are best suited to your brand? In this article, we’ll delve into the four main types of marketing analytics and reveal how they can take your marketing […] The post 4 types of marketing analytics (and how they can benefit your business) appeared first on Mediahawk ..read more

When demand for one of your care services rises or falls, can you confidently identify the cause? It’s a challenge that marketers at care homes of all sizes face regularly – but it’s one worth solving to increase care home admissions. If you can spot the touchpoints in your campaign that suddenly drive a huge […] The post Understand trends in your enquiries and increase care home admissions using marketing attribution appeared first on Mediahawk ..read more