Whether it’s leads from a referral partner or directory, or engagement with your sponsored and placed content, prospects from referral channels often show signs of high intent and genuine interest in your business. This makes referral channels some of the most valuable tools available to marketers – but they’re rarely used to their full potential. Without the ability to track referral channels’ performance and accurately attribute sales and conversions to specific sources, there’s no way to be sure you’re investing your marketing budget in the right channels. Here’s a closer look at why you mi ..read more

Despite the recent news that Britain’s economy fell into a recession at the end of 2023, budget growth for UK marketing was at it’s strongest level in nearly ten years. According to the latest IPA Bellwether report, though, we can be cautiously optimistic about the upcoming financial year. Driving growth, despite challenging conditions Marketing teams are still faced with the challenge of making bigger impacts with their campaigns, and demonstrating return on investment (ROI) quickly. And with the constantly evolving landscape of marketing, it can be hard to know which strategies will be most ..read more

Every pay-per-click (PPC) marketer will have experience with poor-quality leads. Whether you have leads engaging about a service or product you don’t offer, or callers reaching the wrong part of your business, they can result in a lot of wasted time and budget. But identifying these unwanted leads – and tweaking your PPC ad campaigns to avoid generating more – can be difficult when you don’t have a complete picture of your prospects’ journeys. And any wrong attempts could leave you in a cycle of attracting the wrong people to your business. In this blog, we’ll unpack what contributes to the ge ..read more

The shift towards sustainable transportation is gaining momentum. The government’s Zero Emission Vehicle (ZEV) mandate has set an ambitious target, requiring manufacturers to achieve 22% of electric car sales by the end of 2024. For dealerships, this mandate presents both a challenge and an opportunity. In 2023, the electric vehicle (EV) market share only grew from 15.1% to 16.3%, so the pressure is on. Crafting an effective electric vehicle marketing strategy is paramount to, not only meeting but, exceeding these targets. In this blog, we’ll explore four essential tips for dealership marketer ..read more

Looking for ways to improve your performance as a marketing agency? In the complex web of touchpoints that forms the customer journey, one critical aspect often flies under the radar—the impact of phone calls. Marketing agencies are missing out on the data that will give them an edge, simply by not drawing insights from inbound phone calls. For both agencies and clients, tracking phone calls can be a tricky task. Telephone leads often carry a higher value and indicate an urgent need – and they play a significant role in the buying process. This underlines the importance of call tracking softwa ..read more

Do you know how your TikTok and YouTube adverts perform in comparison to your Google Ads, and which deliver a better return? How your offline campaigns, such as out-of-home (OOH), advertorials, and flyers compare to your digital marketing activities? Or which of your campaigns, referral websites, partners, or advertising generate the most phone calls and website visits? The chances are you would have to look in at least three different platforms for the data, and then you’d have to put the data into another report to analyse and answer those questions. Identifying the metrics that demonstrate ..read more

Pioneers in call tracking develop solution linking offline and online calls Mediahawk, pioneers in call tracking and marketing attribution, today have launched a game-changing approach to multi-channel analysis with their new feature, Parameter Connect. Bringing together offline and online call and visitor data, Parameter Connect offers an innovative way for marketers to understand the effectiveness across their cross-channel campaigns. Mediahawk’s unique solution simplifies and automates the analysis process for marketers to see the complete picture of their integrated marketing performance ..read more

Most agencies don’t have the tools required to track their calls properly. And to make matters even harder, many tools on the market today often lead marketers to attribute the wrong sources to their leads, having a major knock-on effect on how they optimise their campaigns. When used effectively, call tracking is an ideal solution for any agency looking to understand, optimise, and demonstrate the impact of their pay-per-click (PPC) campaigns. As we established in our previous blog, it offers a way to clearly see the results your campaigns drive and gain the information you need to continuous ..read more

The pressure is really on to increase leads. You’ve spent all year – and a significant amount of your budget – trying to hit your lead target, but it’s still just out of reach. What’s more, you’ve also got next year on your mind and how you’re going to keep your pipeline full. You know that call tracking can help you understand which marketing strategies will help with lead generation – both in the short and long term. However, you’re not sure where to start. In this blog, we’ll dive into four simple yet effective ways call tracking can amp up your lead numbers: Identify high-converting chann ..read more

For marketing agencies that provide pay-per-click (PPC) advertising services, performance is everything. It’s how you demonstrate return on investment (ROI) to your clients. It’s the reason they stick with you instead of going to a competitor. And that retention is fundamental to the growth and continued success of your agency. The trouble is, delivering, tracking, and demonstrating PPC performance isn’t always easy. PPC tracks direct engagement, but if an ad leads a customer to engage via another channel, such as a phone call, agencies often can’t attribute that to their efforts. This challen ..read more