Merkle Blog » Analytics
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In this segment of the Merkle blog, our writers share insights on the basics as well as current developments in Marketing. Merkle is a customer experience transformation business partner. We empower the world's leading brands to transform their data, technology, and organizational capabilities to deliver experiences across marketing, sales, commerce, and service.
Merkle Blog » Analytics
11M ago
Published on: Jun 13, 2023 What is the interplay between brand building and demand generation to contribute to your overall marketing success ..read more
Merkle Blog » Analytics
1y ago
Published on: Mar 21, 2023 "Brand to demand" is a marketing strategy that focuses on building brand awareness and recognition, and then uses those efforts to generate demand for a product or service ..read more
Merkle Blog » Analytics
1y ago
Published on: Mar 03, 2023 In this past Sunday’s episode of HBO’s Last Week Tonight, John Oliver tackled the recent explosion of AI adoption head on ..read more
Merkle Blog » Analytics
1y ago
Published on: Feb 08, 2023 Transform with Google brought together thought leaders from across the marketing world. Learn about the key themes that emerged throughout the day ..read more
Merkle Blog » Analytics
1y ago
Published on: Jan 13, 2023 Connected TV is an important marketing channel - but it can be tough to measure and optimize. Learn how to approach CTV in a way that enables both ..read more
Merkle Blog » Analytics
1y ago
Companies want to invest in tools to activate that data and gain powerful insights that give the business a view into how and where to gain return on investments. But which is better to start with? Published on: Oct 06, 2022 ..read more
Merkle Blog » Analytics
1y ago
Published on: Sep 08, 2022 Learn how intelligent B2B experiences engage prospects and customers to help your organization capture more valuable data ..read more
Merkle Blog » Analytics
1y ago
Published on: Sep 14, 2022 How can organizations gain analytics that can provide insights across all your channels ..read more
Merkle Blog » Analytics
1y ago
Published on: Aug 29, 2022 The time to act on ethical AI is now. What can CMOs do to get started ..read more
Merkle Blog » Analytics
1y ago
Published on: Aug 31, 2022 What are the core identity capabilities that must be adopted to gain a competitive advantage in the evolving advertising ecosystem ..read more