Marketing Dive » Analytics
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Discover the latest news and happenings around the Marketing and Advertisement Industry in this segment of Marketing Dive. Also find articles on related topics like Brand Strategy, Influencer marketing, and more. Marketing Dive is a leading publication operated by Industry Dive. We provide in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising.
Marketing Dive » Analytics
2d ago
Channels with “privacy by design solutions” are expected to outpace the market going forward ..read more
Marketing Dive » Analytics
2d ago
While the cohort’s spending is down, clothing remains a popular purchase. ..read more
Marketing Dive » Analytics
2d ago
Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves ..read more
Marketing Dive » Analytics
2d ago
Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities ..read more
Marketing Dive » Analytics
2d ago
Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn ..read more
Marketing Dive » Analytics
2d ago
Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers ..read more
Marketing Dive » Analytics
2d ago
Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize ..read more
Marketing Dive » Analytics
2d ago
While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured ..read more
Marketing Dive » Analytics
1w ago
An increase in violations, lawsuits and fines highlights how important it is for marketers to stay up to date on regulatory developments ..read more
Marketing Dive » Analytics
1w ago
Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms ..read more