How Meta is addressing marketers’ generative AI concerns with new tools
Marketing Dive » Analytics
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2d ago
A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines.  ..read more
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Legacy media makes new bets on CTV and retail media convergence
Marketing Dive » Analytics
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2d ago
Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together ..read more
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IAB: Podcast ad revenue to grow double digits following last year’s slump
Marketing Dive » Analytics
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2d ago
The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains ..read more
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Instagram beats TikTok for video-based user acquisition, survey finds
Marketing Dive » Analytics
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2d ago
When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram ..read more
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Inside Expedia’s plan to be the world’s travel media network
Marketing Dive » Analytics
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2d ago
An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space ..read more
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CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels
Marketing Dive » Analytics
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2d ago
Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner ..read more
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TikTok users continue to grow and evolve: Here’s what the numbers say
Marketing Dive » Analytics
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2d ago
While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.  ..read more
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ID Solutions 2.0: Navigating what’s next
Marketing Dive » Analytics
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1w ago
Before you navigate the cookieless future, explore the best ID strategies for today’s advertisers ..read more
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Warner Bros. Discovery unveils first-party data platform to unify video
Marketing Dive » Analytics
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1w ago
OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3 ..read more
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How McDonald’s and Burger King diverge on value-driven messaging
Marketing Dive » Analytics
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1w ago
Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing ..read more
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