Marketing Dive » Analytics
Marketing Dive » Analytics
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Discover the latest news and happenings around the Marketing and Advertisement Industry in this segment of Marketing Dive. Also find articles on related topics like Brand Strategy, Influencer marketing, and more. Marketing Dive is a leading publication operated by Industry Dive. We provide in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising.
Disney ramps up advertiser offerings as streaming wars enter next phase
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Diageo research finds young consumers want to drink in moderation
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Amazon offers ad tech to retailers in retail media land grab
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How American Eagle’s CMO avoids AI’s ‘generic creative’ trap
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Marketers increasingly prioritize automation investments: report
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Marketing to social media users in 2025: Here’s what the numbers say
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Trade Desk buys ad data firm Sincera as brands seek objective insights
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AI and Marketing Data
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Kantar Media sold for $1B amid measurement landscape upheaval
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Netflix’s next phase of advertising growth hinges on in-house ad tech
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