The benefits of becoming more data-driven in your marketing are widely documented. Businesses that put data at the heart of their decision-making consistently outperform their competition in terms of customer acquisition and retention ..read more

In the modern marketing landscape, sustainability isn't just a buzzword; it's a necessity. The industry is increasingly recognizing the need to understand, measure, and reduce the environmental impact of digital advertising.  ..read more

The dynamic landscape of data analytics is experiencing a profound transformation driven by the integration of AI in marketing. As businesses seek to streamline operations and make swift, data-driven decisions, an array of AI marketing tools has emerged.  ..read more

Modern marketers often find themselves in an unenviable position, being overwhelmed by data, yet under pressure to make speedy optimization decisions.  ..read more

In the modern world of business, marketing teams are often overwhelmed by data ..read more

If you work in a marketing agency, then finding the time to understand and implement efficient data tools and architecture can be tricky. It’s one of the things we hear agencies struggle with time and time again ..read more

If you've tried your hand at creating content with ChatGPT, you're not alone. According to a recent study, 48% of marketers now utilize AI for content generation.  ..read more

Beyond just content generation lies a host of possibilities for Gen AI in addressing marketing challenges. As businesses increasingly leverage generative AI, its potential to support marketers with data discovery, curation, and quality has started to become more apparent.  ..read more

In the future, Mimi Turner, Head of EMEA and LatAm at the B2B institute at LinkedIn, predicts the fundamentals of marketing will look quite similar. “I think a great deal of our marketing environment will be very recognizable. We'll probably still have big discussions about top-of-funnel and bottom-of-funnel and how they're related,” she explains. “At some point, marketing has to enter somebody's brain. If it doesn't enter your brain, the money is wasted. The one thing that isn't going to change is the gating system of the human brain. The wetware of the human brain is fundamental to whether ..read more

In the modern business world, being data-driven in your marketing decision-making is crucial for remaining competitive.  ..read more