Adverity Blog
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Read the latest news and expert opinions from Marketing Industry on our marketing analytics blog. Learn everything about measurement, advertising, and how to make the most from your marketing data. Adverity is a Marketing team with offices across the globe offering the advantages of automated data integration and intelligent analytics to brands, agencies, and businesses.
Adverity Blog
5h ago
In the fast-paced world of modern marketing, there’s an increasing expectation that data-driven decision-making will guide campaign optimizations and inform strategies. ..read more
Adverity Blog
5h ago
In our highly interconnected world, data has emerged as one of the most valuable assets for businesses, with no indication of this trend slowing down. Consequently, it is crucial for institutions, organizations, and individuals to understand the significance of data ownership—what it entails, why it matters, and how to safeguard it to mitigate risks ..read more
Adverity Blog
4d ago
The right information enables marketers to determine the return on investment (ROI), make data-driven decisions, and allocate resources effectively to drive growth and achieve desired conversions ..read more
Adverity Blog
2w ago
If you're aiming to make the most of your marketing budget, optimize your spending, or simply understand where your money is going, you'll want to look at marketing cost metrics. But what exactly are marketing cost metrics, and which ones should you be tracking ..read more
Adverity Blog
3w ago
Thanks to technological advances over the last ten years, marketing has undergone a considerable transformation ..read more
Adverity Blog
3w ago
Whether you’re a marketer, CMO, or analyst, you'll no doubt be well aware of AI's transformative impact across multiple business areas, from marketing to customer service. But what about its role in analyzing business data? Today, we'll explore the benefits and risks of using AI on business data and provide tips on how to keep your data secure while leveraging this powerful technology ..read more
Adverity Blog
1M ago
Attribution models are essential tools that help marketers understand the impact of different touchpoints on consumer behavior. However, they can be complex and challenging to implement and often require sophisticated analytics capabilities. ..read more
Adverity Blog
1M ago
If you're looking to boost sales, increase sign-ups, or get more out of your marketing efforts, you’ll no doubt be looking at marketing conversion metrics. But what exactly are marketing conversion metrics, and what are the best conversion metrics marketers should be tracking ..read more
Adverity Blog
1M ago
Conversion tracking is crucial for measuring the success of your campaigns. Google Ads offers powerful conversion tracking tools to help businesses understand the effectiveness of their advertising efforts. ..read more
Adverity Blog
1M ago
In our digital world, data reigns supreme, and collaboration between data analysts and marketers has never been more crucial ..read more