8 Most Common Pitfalls of Marketing Data Migration
Adverity Blog
by Lily Johnson
3d ago
Whether moving data from one data warehouse to another or switching between different data integration platforms, migrating marketing data can be a complex process ..read more
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How To Use AI in Data Analytics To Drive Marketing Growth
Adverity Blog
by
1w ago
The launch of ChatGPT in November 2022 brought AI into mainstream digital marketing, and the last 18 months have seen a rapid progression in AI technology's capabilities and its adoption within marketing teams.  ..read more
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7 steps for successfully migrating your marketing data
Adverity Blog
by
1w ago
Whether moving data from one data warehouse to another or switching between different data integration platforms, migrating marketing data can be a complex process. But, with careful planning and execution, it can be done efficiently and effectively. To help you along, here's our 7-step guide on how to best migrate your marketing data from one platform to another ..read more
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Programmatic: How Effective is My Advertising?
Adverity Blog
by Daniel Fröhlacher
2w ago
With the discontinuation of third-party cookies, two questions arise for advertisers: how do I still reach my audience – and how can I measure success ..read more
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Data Maturity Quiz Results 2024
Adverity Blog
by Lily Johnson
2w ago
The role of the marketing team is changing. Customers are increasingly calling for more channels, and the mountain of marketing data is growing. However, many marketers are still struggling to turn this data into valuable insights ..read more
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What is Instacart Ads, and What Metrics Can I Track to Measure Its Success?
Adverity Blog
by Madeleine Radunz
3w ago
The retail landscape is undergoing a digital revolution, and Instacart stands at the forefront. This online grocery pick-up and delivery service has become a game-changer, offering unparalleled convenience to shoppers and a unique advertising platform for brands.  ..read more
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Building A Marketing Report: 7 Most Common Traps
Adverity Blog
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1M ago
The benefits of becoming more data-driven in your marketing are widely documented. Businesses that put data at the heart of their decision-making consistently outperform their competition in terms of customer acquisition and retention ..read more
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How to Measure the Environmental Impact of Digital Marketing
Adverity Blog
by Dominik Grubelnig
1M ago
In the modern marketing landscape, sustainability isn't just a buzzword; it's a necessity. The industry is increasingly recognizing the need to understand, measure, and reduce the environmental impact of digital advertising.  ..read more
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12 AI Marketing Tools and What They Do
Adverity Blog
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1M ago
The dynamic landscape of data analytics is experiencing a profound transformation driven by the integration of AI in marketing. As businesses seek to streamline operations and make swift, data-driven decisions, an array of AI marketing tools has emerged.  ..read more
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6 Effective Data Visualization Techniques You Should Know
Adverity Blog
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1M ago
Modern marketers often find themselves in an unenviable position, being overwhelmed by data, yet under pressure to make speedy optimization decisions.  ..read more
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