So you need to migrate some or all of your marketing data, but not sure where to begin? Maybe you’re switching from Google Analytics to GA4, moving your CRM from HubSpot to Salesforce, or consolidating multiple ad platforms into a centralized data warehouse like Snowflake or BigQuery. Or perhaps you’re simply trying to clean up your reporting stack—merging duplicate datasets, streamlining data sources, or moving from messy spreadsheets to an automated dashboard ..read more

Manual processes can keep a small marketing team afloat, but they won’t scale. The more platforms, campaigns, and reports you add, the more fragile a manual setup becomes. Without strong, automated data management, growth isn’t just inefficient. It’s unsustainable ..read more

The importance of marketing intelligence cannot be overstated. With consumers engaging across countless touchpoints, today’s marketers are tasked with making sense of increasingly complex customer journeys ..read more

With so much data coming from an increasing number of data sources, data integration - the process of combining and harmonizing data from multiple sources, formats, or systems into a unified single source of truth - plays a critical role in enabling businesses to gain valuable insights and make informed decisions ..read more

Marketing teams are eager to scale. More channels, more markets, more automation. But jumping into expansion without a solid data foundation? That’s like building a skyscraper on quicksand.  ..read more

Retail media is transforming the way brands reach shoppers, offering highly targeted advertising within retailer ecosystems. But what is retail media, and how does it differ from retail advertising as a whole ..read more

Marketers today face a paradox: they have more data than ever before, yet measuring true marketing impact has never been more challenging. With privacy regulations tightening and third-party cookies fading away, traditional measurement methods are becoming unreliable. How can marketers ensure their data-driven decisions remain effective ..read more

Data democratization is revolutionizing how organizations use data by making the right information accessible to those who need it, regardless of technical expertise ..read more

Imagine being able to influence a customer at the exact moment they’re deciding what to buy. That’s the promise of retail media—a booming channel that’s transforming how brands connect with shoppers in the digital age. With consumers expecting to shop anywhere, anytime, and brands striving to make every advertising dollar count, retail media is becoming an essential tool in the modern marketer’s arsenal ..read more

When the right data isn’t accessible to those who need it, things can fall apart quickly. Teams work in silos, reports contradict each other, and decisions are made based on incomplete or unreliable insights. These silos and contradictions don’t just slow things down—they put your entire strategy at risk ..read more