Search Engine Journal » Marketing Analytics
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Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently. Launched in 2003, SEJ is unique in its community-based approach to search marketing content. Virtually all of our contributed articles come from real online marketing experts, both independent and in-house.
Search Engine Journal » Marketing Analytics
3d ago
Learn how to transition to Google Analytics 360 seamlessly! Discover migration tips, compliance considerations, and ease of use before...
The post Google Universal Analytics 360 Sunsetting Soon: Migration Tips & Top Alternative Inside appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
1M ago
Master the art of analyzing GSC data with BigQuery. Learn how to efficiently analyze large volumes of data and gain comprehensive search analytics insights.
The post How To Use Big Query And GSC Data For Content Performance Analysis appeared first on Search Engine Journal ..read more
6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution via @sejournal, @DAC_group
Search Engine Journal » Marketing Analytics
1M ago
Learn how multi-touch attribution can help you better understand your customer journey. Blend first & last-touch data to find key marketing insights.
The post 6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
4M ago
Uncover the key distinctions between Universal Analytics (UA) and GA4.
The post 7 Top Tips To Become A GA4 Pro Even If You’re A Beginner (Festive Flashback) appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
5M ago
An easy guide to using Search Console Insights to quickly understand actionable information about how your site is ranking in Google.
The post Search Console Insights: What The Report Can Tell You appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
7M ago
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
The post 5 Google Analytics Reports Every PPC Marketer Needs To Know About appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
7M ago
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
The post 5 Google Analytics Reports Every PPC Marketer Needs To Know About appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
8M ago
Learn how to properly install the Google Tag for proper conversion tracking in your Google Ads campaigns.
The post How To Install The Google Tag For Conversion Tracking appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
9M ago
Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship.
The post Pairing Analytics Goal Tracking With Client Expectations appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
9M ago
Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve.
The post 7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner) appeared first on Search Engine Journal ..read more