Search Engine Journal » Marketing Analytics
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Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently. Launched in 2003, SEJ is unique in its community-based approach to search marketing content. Virtually all of our contributed articles come from real online marketing experts, both independent and in-house.
Search Engine Journal » Marketing Analytics
2M ago
Achieve better business results with cross-channel measurement. IAB's guides offer a comprehensive approach to goal setting, advanced attribution, and privacy compliance.
The post Insights From IAB’s Cross-Channel Measurement For Marketers Release appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
7M ago
Google struggles to shift iPhone searches to its apps, reaching a low 30% adoption, as antitrust concerns loom over the Safari partnership.
The post Google Struggles To Boost Search Traffic On Its iPhone Apps appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
7M ago
Gain a clear understanding of what bounce rate really means and how to interpret it using Google Analytics 4.
The post What Is Bounce Rate & How To Audit It appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
7M ago
Gain a clear understanding of what bounce rate really means and how to interpret it using Google Analytics 4.
The post What Is Bounce Rate & How To Audit It appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
7M ago
Razorfish launches R-Index: A revolutionary technology that turns consumer data silos into strategic insights on consumer journeys and brand sentiment
The post Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
9M ago
Learn how to transition to Google Analytics 360 seamlessly! Discover migration tips, compliance considerations, and ease of use before...
The post Google Universal Analytics 360 Sunsetting Soon: Migration Tips & Top Alternative Inside appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
11M ago
Master the art of analyzing GSC data with BigQuery. Learn how to efficiently analyze large volumes of data and gain comprehensive search analytics insights.
The post How To Use Big Query And GSC Data For Content Performance Analysis appeared first on Search Engine Journal ..read more
6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution via @sejournal, @DAC_group
Search Engine Journal » Marketing Analytics
11M ago
Learn how multi-touch attribution can help you better understand your customer journey. Blend first & last-touch data to find key marketing insights.
The post 6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
1y ago
Uncover the key distinctions between Universal Analytics (UA) and GA4.
The post 7 Top Tips To Become A GA4 Pro Even If You’re A Beginner (Festive Flashback) appeared first on Search Engine Journal ..read more
Search Engine Journal » Marketing Analytics
1y ago
An easy guide to using Search Console Insights to quickly understand actionable information about how your site is ranking in Google.
The post Search Console Insights: What The Report Can Tell You appeared first on Search Engine Journal ..read more