Big news from ChannelMix—the future of measurement is here! Today at ChannelMix, we announced that we’ve officially joined the InMarket family.  If you’re not familiar with InMarket, they’re an industry-leading, award-winning, real-time marketing and measurement platform. Uniquely understanding the modern consumer, InMarket’s AI-driven marketing platform ... The post InMarket Acquires ChannelMix to Enhance Data Analytics and Media Mix Modeling Capabilities appeared first on ChannelMix ..read more

By Matt Hertig, CEO and Co-Founder of ChannelMix The rise of commercially available AI technologies could not come at a more perfect time for the advertising industry. The slow demise of cookies will finally reach its terminus: Google is steadfast in its commitment to eliminate support ... The post How Advertisers can Harness the Power of AI in a Cookieless Era appeared first on ChannelMix ..read more

A name change and business strategy overhaul in 2022 could have put ChannelMix at “ground zero,” but instead, the company saw its revenue grow 10% and its client pool expand by 12%. ChannelMix used to provide marketing services and now has become a platform-product company. ... The post ChannelMix repositioned its business for looming industry changes. It’s paying off appeared first on ChannelMix ..read more

Optimize your ROI with expert tips on sustained improvement in 'Navigating the Future of Advertising: Tips for Sustained ROI Improvement'. The post Navigating the Future of Advertising: Tips for Sustained ROI Improvement appeared first on ChannelMix ..read more

And how can you do it better? By: Lauren Lovvorn You’ve done the analysis, allocated your budget by marketing channel, and launched your campaigns. Now what? Do you just wait until the campaign ends to perform analysis? Or do you make in-flight decisions to help ... The post How do YOU measure in-flight campaign success? appeared first on ChannelMix ..read more

If you want to create marketing reports that are more useful ― and even save time in the process ― then you need a measurement strategy. The post How to Create a Measurement Strategy for Marketing Performance appeared first on ChannelMix ..read more

Here are three reasons why it's so hard to build your monthly marketing reports — and how you can overcome these obstacles. The post 3 Reasons Why Your Marketing Reports Suck appeared first on ChannelMix ..read more

Server-side tracking could help marketers adapt to new rules on how user data is collected and shared. Here's how it works. The post What Is the Difference Between Server-Side Tracking and Client-Side Tracking? appeared first on ChannelMix ..read more

Third-party cookies are dying. Here's how marketers will have to demonstrate their campaign ROI going forward. The post Finding Your ‘Y’: How to Measure Marketing ROI Without Third-Party Cookies appeared first on ChannelMix ..read more

Staying ahead in the marketing industry requires more than just creativity and a compelling message. To truly drive growth, marketers must align efforts with key business performance indicators (read: not the vanity metrics that so much reporting leans on). ChannelMix’s recent webinar, “Cookieless Budget Planner: ... The post Unveiling the Truth: Rethinking Marketing Analytics for Definitive ROI appeared first on ChannelMix ..read more