And how can you do it better? By: Lauren Lovvorn You’ve done the analysis, allocated your budget by marketing channel, and launched your campaigns. Now what? Do you just wait until the campaign ends to perform analysis? Or do you make in-flight decisions to help ... The post How do YOU measure in-flight campaign success? appeared first on ChannelMix ..read more

If you want to create marketing reports that are more useful ― and even save time in the process ― then you need a measurement strategy. The post How to Create a Measurement Strategy for Marketing Performance appeared first on ChannelMix ..read more

Here are three reasons why it's so hard to build your monthly marketing reports — and how you can overcome these obstacles. The post 3 Reasons Why Your Marketing Reports Suck appeared first on ChannelMix ..read more

Server-side tracking could help marketers adapt to new rules on how user data is collected and shared. Here's how it works. The post What Is the Difference Between Server-Side Tracking and Client-Side Tracking? appeared first on ChannelMix ..read more

Third-party cookies are dying. Here's how marketers will have to demonstrate their campaign ROI going forward. The post Finding Your ‘Y’: How to Measure Marketing ROI Without Third-Party Cookies appeared first on ChannelMix ..read more

Staying ahead in the marketing industry requires more than just creativity and a compelling message. To truly drive growth, marketers must align efforts with key business performance indicators (read: not the vanity metrics that so much reporting leans on). ChannelMix’s recent webinar, “Cookieless Budget Planner: ... The post Unveiling the Truth: Rethinking Marketing Analytics for Definitive ROI appeared first on ChannelMix ..read more

Learn how each type of data can help you devise more effective, stronger campaigns. The post The Difference Between First, Second and Third-Party Data appeared first on ChannelMix ..read more

Third-party cookies stand as a pivotal mechanism for data tracking and user behavior analysis. This technical discourse aims to dissect the operational intricacies of third-party cookies, elucidating their role in cross-domain tracking, the challenges they pose to privacy, and the implications of their impending deprecation. ... The post Understanding Third-Party Cookies: A Technical Deep Dive appeared first on ChannelMix ..read more

Cookies play a crucial role in enhancing and personalizing our online experiences. But not all cookies are baked the same. Let’s unravel the mystery behind one of the most talked-about varieties: the third-party cookie. The Essence of Third-Party Cookies Imagine walking into a party where, ... The post What Is a Third-Party Cookie? appeared first on ChannelMix ..read more

By Matt Hertig, CEO and Co-Founder, ChannelMix for MarTech Series. The impending cookieless future has everyone fearful, but ChannelMix’s CEO Matt Hertig weighs in for MarTech Series on how this is really an opportunity to be embraced. The death of the cookie – and therefore attribution – is ... The post The Impending Cookieless Future Has Everyone In Advertising Fearful About What’s Next appeared first on ChannelMix ..read more