Crafting effective paid ad campaigns for B2B clients is challenging. Buying processes are more complicated, with multiple conversion points for potential leads and longer sales cycles, as key stakeholders aren’t impulsive in purchasing decisions. In addition, targeted B2B audiences often face multiple choices and decisions, high price points, or large quantities, so they prize quality and relevance in the ads they consume. B2B decisions are often made to foster relationships rather than seek a quick, transactional experience. Factors like these mean many B2B paid ad campaigns fall flat. A top ..read more

Congratulations, you did it! You converted your Universal Analytics (UA) to Google Analytics 4 (GA4)! But the question is, did you do it correctly?  “Will you check my GA4 setup and ensure everything works?” is a common request we’ve been receiving from clients recently. The short answer is, “Yes, absolutely.” Our team cares about proactive maintenance and growth for your website, so protecting and preserving your data is important to us. We would love to help give you peace of mind with a free GA4 review. Fill out the form below if you’re interested, and we can discuss how we can be ..read more

In the ever-evolving digital landscape, the ability to collect, analyze, and leverage data to improve user experience (UX) has become a fundamental aspect of successful online operations. Google Analytics 4 (GA4) is one such tool that provides actionable insights for businesses across industries. However, when dealing with healthcare organizations, there are crucial regulations to consider—most notably, the Health Insurance Portability and Accountability Act (HIPAA). HIPAA is a federal law that ensures the privacy and security of patient health information. As such, HIPAA compliance has become ..read more

There are over 30 million small businesses in the United States, forming the lifeblood of our economy. From mom-and-pop shops to boutique restaurants, these small enterprises drive job creation, economic growth, and the well-being of our communities.  Local Search Engine Optimization (SEO) harnesses the power of the community to catapult small and local businesses to success. It optimizes your online presence to improve your website’s visibility in the locations where your potential customers or users search. This begs the question: is your business visible to your local audience? We expl ..read more

Google Analytics 4, commonly referred to as GA4, is Google’s newest version of Analytics, the measurement solution used by more than 28 million websites. It’s been a big topic in the news lately because on July 1, 2023, the current version of Analytics (Universal Analytics) will stop gathering data – so all the traffic to your site will show zeroes.  What is Google Analytics? Google Analytics is a service within the Google Marketing Platform which allows users to track and measure the performance of their online assets, such as web pages, videos, as well as conversions on paid ads. Why is ..read more

The arrival of Google Analytics 4 (GA4) will change how we collect and measure data from our websites and apps, develop SEO strategies, and rank on Google. But are you ready for it? Your company will be migrating to GA4 at some point in the next few months (the deadline is July 1), but to the uninitiated, the initiated, and those on the fence, this transition appears to be a mammoth task. Understanding the new data analytics system seems daunting, but it doesn’t have to be. We’re hosting a Q&A session to look at the bigger picture of GA4, answer all your questions, and make GA4 a system th ..read more

User experience (UX) is a top consideration for today’s digital marketing strategies. This article explores the relationship between UX and marketing and why our search engine optimization (SEO) and traffic-boosting techniques need to be supported by good customer experiences facilitated at every step of the buyer’s journey. Table of contents What is user experience? Why is UX important for marketing? Where should you include UX in your marketing efforts? UX and the customer journey UX, content, and conversion rate optimization UX and search engine optimization Free Core Web Vitals check ..read more

As marketers for partner agencies and their clients, we know that accurate reporting starts with using the right metrics to describe tangible and actionable achievements. We measure and analyze our marketing activities to understand where we are doing well – and where there is room for improvement. Insights gained from reviewing this data should also enable our clients to make critical business decisions over time. While it’s easy to fall back on so-called, feel-good ‘vanity metrics’ to measure marketing success, these metrics only tell us a small portion of the whole story and can limit our ..read more

“SEO is merely the tip of the digital marketing iceberg.” Search engine optimization (SEO) is the bread and butter of any smart digital marketing plan, but it shouldn’t be the only thing you’re doing. In fact, SEO is merely the tip of the digital marketing iceberg. If your SEO strategy is increasing overall site traffic but not translating into conversions, something is wrong. It typically means that users are getting lost or bored on their journey through your site. That’s where conversion rate optimization (CRO) comes in. The goal of CRO is to increase the percentage of your site visitors ..read more

Google announced its plans to retire Universal Analytics, replacing it with Google Analytics 4 (GA4) by October 1, 2023. All Universal Analytics properties will no longer collect data beginning on that date. Individuals and businesses that wish to keep using Google Analytics to track their metrics after these dates will have to switch to Google Analytics 4.  Making the Switch to GA4 Google has made a lot of updates to its Analytics program over the last two decades. And unlike previous updates, Google will no longer support older versions of their tracking code with each new release.  ..read more