Behavioral segmentation can be particularly effective in today’s digital age, where customers leave behind a wealth of data every time they interact with a brand.  What is Behavioral Segmentation?  Behavioral segmentation is a marketing strategy that involves dividing the customers in a market into different groups based on their behaviors and actions. This approach is based on the idea that customers with similar behavior patterns are likely to have common needs and preferences. By grouping customers based on behavior, marketers can create targeted marketing campaigns that are more ..read more

How Businesses Are Using Location Analytics To Improve Their Bottom Line Are you aware that today, a business can, by understanding where its customers are, and what they are doing, take better decisions to improve the bottom line? What is Location based Analytics? Location analytics is a process of analyzing data to uncover patterns and trends. This information then can be used to better marketing, operations, and customer service. Businesses can gain more valuable insights from their data assets by adding a layer of geographic data. Incorporating geographic information into an analysis of p ..read more

  How to Improve Your Brand’s Net Promoter Score (NPS) A brand’s Net Promoter Score (NPS) is a key metric that indicates how likely your customers or clients are to recommend it to others. Companies use NPS to measure customer experience and satisfaction. A high score means that your brand is doing a good job of meeting customer needs and delivering on its promises. A low score can be an indicator of the fact that your brand is falling short in some areas. Fortunately, there are a few things you can do to improve your NPS. A brand’s NPS can be improved by: improving the quality of its pr ..read more

How To Use Propensity Modeling To Predict Customer Behavior? What is Propensity Modeling? Propensity Modeling is a statistical technique used to predict the chances of certain events happening in the future. With the increasing use of machine learning, companies can build robust propensity models and make accurate forecasts. In marketing, for example, propensity models are used to predict customer behavior. Then, it could be as basic as finding out whether a customer was likely to respond to a particular offer, or purchase a product, given a certain set of circumstances. Understanding the beh ..read more

Benefits Of Automatic Data Extraction In Finance In part 1 of the blog, we read about what is data ingestion and why it is necessary for financial institutions to automate this, Inn this blog we will look at Benefits Of Automatic Data Extraction In Finance. Be it the approval of loans or predicting future trends, financial institutions are relying more and more on big data. The latter refers to the petabytes of structured and unstructured data that FIIs have access to. The finance industry deals with structured data – data stored within the organization, and unstructured data coming in throug ..read more

How To Increase RoI Using Marketing Mix Model (MMM) How would it be if we were to tell you with near-certainty how much money to invest in every marketing action? Which, in turn, will help your business determine the optimal degree of investment in each marketing channel. What is every Chief Marketing Officer’s (CMO) dream? He/she would love to have an unlimited budget, for marketing. But if wishes were horses, well….. In reality, every CMO has a limited budget, which they are then supposedly required to use judiciously across their chosen marketing channels. In retail, for example, only abou ..read more

Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in marketing, in this post, we will look at the Segmentation, Targeting, Positioning or STP marketing framework and the role it plays in marketing to not only B2C but also B2B companies. Use of segmentation, targeting, positioning in marketing for B2C and B2B: what’s the difference? What is stp marketing? or What does stp mean in business? STP marketing is at the core of digital marketing. The market is no longer viewed as a whole orange requiring a generic marketing campai ..read more

Sentiment Analysis Tools: How to Select the Right One for Businesses It is often helpful to review the sentiments of your consumers when analyzing a business. Analyzing buyer sentiments is to ensure that the perceptions others have of your brand are the same as the ones you believe they should be. Any industry can use sentiment analysis tools, including finance, retail, hospitality, and technology, using either the available software or developing it in-house. Often, when you’re analyzing a business, reviewing the sentiments of your consumers can be really valuable. You may want to compare th ..read more

Conducting Social Media Sentiment Analysis with a Working Example Sentiment Analysis: Before we launch into why conducting social media sentiment analysis of your brand on social media is important, and how to go about doing sentiment analysis with Python, here’s a quick lowdown on sentiment analysis itself with a working example. Table Of Contents Why is Sentiment Analysis Important for Businesses? What is Social Media Sentiment Analysis? Increasing Use of AI in Sentiment Analysis Benefits of Sentiment Analysis For Businesses Sentiment Analysis Crucial for Online Reputation Management Reaso ..read more

What Is Marketing Mix Modeling (MMM) and How Does It Work? Marketing Mix Modeling (MMM) is a tricky beast to tame, let alone use effectively. Marketing Mix Modeling can be used for almost any type of business model and in any industry. It is frequently used for medical, pharmaceutical, and technology businesses. Table Of Contents What Is Marketing Mix Modeling How Does It Helps A Company Benefits And Limitations of MMM Difference Between Marketing Mix Modeling And Attribution Modeling How To Build A Marketing Mix Model What Is Marketing Mix Modeling? Marketing Mix Modeling (MMM) is the appl ..read more