ThoughtSpot Everywhere is renamed ThoughtSpot Embedded, delivering invisible analytics and powerful business outcomes with new developer productivity investments, pricing editions, courses, and certifications ThoughtSpot, the AI-Powered Analytics company, today announced a series of initiatives for developers and product builders to empower their customers, partners and employees with generative AI and embedded natural language search, including a new pricing edition, a Vercel Marketplace listing, support channels, and new courses and certifications. In the last year, ever ..read more

Adjust InSight empowers and advises marketers to make privacy-first, data-driven, ROI-positive decisions Today, leading measurement and analytics company Adjust unveiled InSight, a machine learning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust’s InSight, marketers can now benefit from incrementality analysis to measure the impact that particular marketing actions, such as budget increases, have on ROI. This enables marketers to easily analyze these marketing activities against target KPIs – disc ..read more

Tweet In this Q&A, Joyce Gordon, Head of Generative AI, Amperity chats about effective AI-powered marketing and why this relies on high-quality underlying data. What does AI-powered marketing using poor quality data look like? Let’s take a closer look at what AI-powered marketing with poor data quality could look like. Say I’m a customer of a general sports apparel and outdoor store, and I’m planning for my upcoming annual winter ski trip. I’m excited to use the personal shopper AI to give me an experience that’s easy and customized to me. I need to fill in some gaps in my ski wardr ..read more

Quadri joins ThoughtSpot as companies in every industry look to new technologies that allow them to combine their team’s creativity and ingenuity with the intelligence of generative AI, sparking their own Data Renaissance and maximizing ROI ThoughtSpot, the AI-Powered Analytics company, today announced that Ahmed Quadri has joined the company as its Chief Customer Officer. As ThoughtSpot enters its next phase of growth, in this role, Quadri will ensure a world-class experience for ThoughtSpot’s customers as they look to fundamentally transform how they leverage data to make decision ..read more

The custom study highlights the opportunities marketers have to better execute a full-funnel strategy and drive overall business outcomes LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, announced the findings of its study in collaboration with Forrester Consulting. The study explores how large U.S. B2C and B2B brands across various industries are embracing full-funnel marketing in reaction to an evolving consumer landscape. The study, titled “Building An Insights-Driven Marketing Engine To Drive Business Growth,” aims to educate marketers on how they ..read more

SlashNext’s 99% detection accuracy is the highest in the market according to independent testing group compared to Abnormal Security and other cloud email security providers SlashNext, the leader in next gen AI cloud email, mobile and web messaging security, today released results from a Tolly Group evaluation which demonstrates the market-leading effectiveness and accuracy of its Cloud Email Security solution in detecting Business Email Compromise (BEC) and advanced phishing threats. The Tolly Group, a leading independent testing lab, benchmarked the accuracy of the SlashNext solution agains ..read more

Automated and malicious traffic rises for a fifth consecutive year Bad bots account for 32% of all internet traffic 44% of all account takeover attacks target API endpoints Thales, the cybersecurity leader that protects critical applications, APIs, and data, anywhere at scale, announced the release of the 2024 Imperva Bad Bot Report, a global analysis of automated bot traffic across the internet. Nearly half (49.6%) of all internet traffic came from bots in 2023—a 2% increase over the previous year, and the highest level Imperva has reported since it began monitoring automated traffic in ..read more

New VideoIdent Flex elevates trust with a human touch in the face of rising fraud and the closing of physical bank branches IDnow, a leading identity verification provider in Europe, has unveiled VideoIdent Flex, a new version of its expert-led video verification service that blends advanced AI technology with human interaction. The human-based video call solution, supported by AI, has been designed and built to boost customer conversion rates, reduce rising fraud attempts, increase inclusivity, and tackle an array of complex online verification scenarios, while offering a high-end servi ..read more

In the digital advertising realm, the advent of programmatic advertising has been a highlight as it has empowered marketers to connect better with their audiences. One of the benefits of programmatic advertising is that it is highly efficient and can pinpoint the ideal audience. Nevertheless, this provides great opportunities along with various risks which are in the brand safety area. The Vital Role Of Brand Security For Programmatic Advertisers In programmatic advertising, ad inventory is purchased and sold in real time through an auction-type model in which advertisers bid on relevant ad s ..read more

Diversity Atlas, the world’s leading diversity data analytics platform which was born out of Cultural Infusion, announced a funding round of $AUD 6 million from Canadian funding platform, Gener8.VC, to support the commercial growth of the data platform, after unprecedented demand. Diversity Atlas, uses data and a proprietary algorithm to track cultural diversity and sentiment within a company, offering leadership valuable insights into their company profile. The platform, which was developed by a team of data engineers, anthropologists and other subject matter experts over a 7-year period, ow ..read more