Marketing Technology (MarTech) as an industry is advancing swiftly, transforming how companies engage with their audiences. This decisive factor reshapes the complete customer journey, improving engagement and fostering personalized experiences at all points of contact. The incorporation of new technologies like AI and machine learning is streamlining processes and enhancing decision-making, enabling marketers to concentrate ..read more

Embracing Web3, EarnOS delivers global engagements where “everyone wins.” Harnessing instant global stablecoin payments, decentralized knowledge graphs, and AI-powered semantic analysis, EarnOS has made it possible for brands to reach the right people and for users to discover more of what they love while getting rewarded — no noise, no friction. “Great technology should be invisible,” says Phil ..read more

New collaboration with Liquid PC to drive enhanced customer access to Glassbox’s digital experience analytics solutions through top IT resellers Glassbox, the premier provider of AI-fueled customer intelligence solutions, announced a strategic partnership with Liquid PC, a leading distributor of advanced technology offerings. Through this collaboration, Liquid PC will become an official distributor of Glassbox’s ..read more

Podcasts have rapidly emerged as a formidable medium for reaching highly engaged audiences. As brands continually seek innovative ways to connect with consumers, podcast advertising stands out for its unique ability to foster meaningful connections. The high engagement levels, effectiveness in driving consumer actions and the ability to convey authentic brand messages make podcast advertising ..read more

In a world where marketers manage a plethora of martech daily, it’s natural to feel technology is overwhelming you. Many marketing teams are now feeling overburdened by the ever-expanding and sophisticated field of marketing technology, or Martech. To provide seamless consumer experiences, marketers must continually switch between many tools, manage massive volumes of data, and ..read more

Proven industry leader to drive Acxiom’s global market expansion Acxiom, the connected data and technology foundation for the world’s leading brands and agencies, announced the appointment of Tom Zawacki as its new Chief Growth Officer (CGO). Reporting to Global CEO Jarrod Martin, Zawacki will drive Acxiom’s growth by unlocking new markets and revenue opportunities and delivering ..read more

Illumio Inc., the breach containment leader, announced the appointment of Karl Van den Bergh as Chief Marketing Officer (CMO). A proven technology and marketing executive, Van den Bergh brings over 25 years of leadership experience driving innovation, building market-leading brands, and accelerating cloud growth at global technology companies. At Illumio, Van den Bergh will lead ..read more

Pagel Colin and Thomas Bailly join the business as it continues to expand availability of its Authentic Audiences Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms the appointment of two adtech industry leaders into key business roles, with Pagel Colin joining as Director of Global Clients and Thomas ..read more

It’s undoubtedly an exciting time in the streaming space – viewers have more options than ever for what to watch, while advertisers, in turn, have greater opportunities to reach these audiences on the biggest screen in the home. In fact, ad spend on Connected TV (CTV) is expected to grow to $34.3 billion this year ..read more

Brands are facing greater challenges in connecting with consumers due to market saturation and shifting preferences. In a crowded online space, it’s becoming increasingly difficult to stand out as customers are bombarded with ads and content. Modern consumers expect brands to deliver personalized experiences tailored to their unique needs, preferences, and schedules. If brands fail ..read more