The event industry is propelled by continuously evolving event technology and increasingly demanding and specific attendee expectations. Understanding these transformations is pivotal, so we took a deep dive into the inaugural Gartner® Magic Quadrant™ for Event Technology Platforms — in which we were proudly named a Leader —  so we could share the latest event technology trends with you.  Without further ado, here are the trends shaping the future of events: 1. The Push for a Consolidated Event Tech Stack The drive toward tech consolidation is clear, as event organizers seek streamli ..read more

Event planning is no small feat, and we know just how much is on your plate. That’s where all-in-one event planning solutions come in, offering a lifeline that simplifies the whole shebang — from the first brainstorm to the “thanks for attending” email.  But what about the elephant in the room? We’re looking at you, hotel bookings for events.  It’s the part of event planning that often feels like herding cats. Without a straightforward way for attendees to book their stays, frustration bubbles up, turning what should be an exciting experience into a bit of a headache. And when things ..read more

Gartner® published its inaugural Magic Quadrant™ for Event Technology Platforms a few weeks ago, and Bizzabo was named one of three market Leaders. Being a Leader is not just a nice marketing catchphrase, it’s a meaningful acknowledgment from an impartial, trusted source of technology insights that we “execute well against [our] current vision and are well positioned for tomorrow.”  This honor is also an opportunity for us here at Bizzabo to pause and reflect on the journey that brought us here — and the phenomenal customers, employees, and partners who propelled us on this journey. In th ..read more

The truth hurts, but not all events are successful. Event failures are common and can be a major setback for any event organizer or company. But instead of dwelling on the failure, it’s important to analyze and learn from it to bounce back stronger and build a more resilient event strategy.  In this article, we’ll explore the importance of analyzing event failures and how they can lead to future event success. The Top Reasons for Event Failures with Prevention Strategies Event planning is a multifaceted endeavor, encompassing everything from logistical coordination to marketing. Despite m ..read more

Los Angeles, a city steeped in history and bursting with a dynamic mix of cultures, offers an unparalleled backdrop for events of any scale. From the early days of Hollywood’s film pioneers to the cutting-edge creators in today’s digital age, LA has always been a stage for innovation and grandeur. This city’s unique blend of historic landmarks, modern architecture, lush gardens, and stunning beachfronts provides various venues that cater to every imaginable event. Whether it’s a sophisticated gala in a storied ballroom, a cutting-edge product launch in an industrial loft, or a casual gathering ..read more

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. In the first Magic Quadrant for event technology platforms, Gartner conducted a detailed evaluation of Bizzabo and 12 additional vendors against specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute, based on a comprehensive survey, executive briefing, demo video, customer interviews, and Gartner Peer Insights reviews. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for extern ..read more

New research demonstrates Bizzabo SmartBadge™ advantages over traditional name badges New York, NY – Bizzabo, the Event Experience Operating System (OS), today announced groundbreaking data demonstrating the impact of Klik wearable event technology on lead generation, attendee networking, and event engagement compared to traditional name badges and lead capture methods. Following an analysis of its events in 2023, Bizzabo found a 389% increase in leads generated by exhibitors at events powered by Klik, compared to non-Klik events of similar size and scope. These findings come at a critical tim ..read more

When researching an event technology partner to help scale your strategy, leveraging the right insights is crucial. But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy! With their deep dives into market trends, product evaluations, and vendor landscapes, analyst reports offer invaluable insights for decision-makers. Let’s dive into how to use these reports to select the best event technology solutions for your needs. Step 1: Understand the Analyst Landscape Start by familiarizing yourself w ..read more

We’re excited to introduce integrated hotel room block management to Bizzabo’s Event Experience OS. Powered by Resiada, this robust integration enables event organizers to streamline the attendee hotel booking process and monitor their room block natively within Bizzabo.  Event participants can move easily from event registration to hotel reservation by clicking through to the event’s branded, mobile-friendly booking site, where their personal information and ticket number are auto-filled. The registrant simply has to input their travel dates, browse accommodation options, and complete th ..read more

In today’s challenging economic climate, it’s getting harder and harder for event teams to lock down sponsorship dollars. At Bizzabo, we’re all about making every aspect of event orchestration easier for teams like yours, so we recently hosted a webinar called Show me the money: Navigating event sponsorship challenges in 2024 that was jam-packed with tips, tricks, and insights you can use to accelerate your event sponsorship initiatives. The webinar featured three expert event professionals: Arianna Black, Director of Events and Digital Experiences at Women In Product Evan Babins, Event Manag ..read more