Comments Are the Key to LinkedIn Engagement
David Meerman Scott Blog
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1w ago
The LinkedIn algorithm prioritizes engagement. The more discussion on a post, the more the AI algorithm kicks in and shares content with more people inside and outside your own network ..read more
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Free Speech vs. Algorithmic Manipulation
David Meerman Scott Blog
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2w ago
The term “Free Speech” has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different ..read more
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Sneaking In Via Life’s Side Doors
David Meerman Scott Blog
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3w ago
My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvard’s tightly locked front door ..read more
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Artistic Craft or AI Dreck in 2025?
David Meerman Scott Blog
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1M ago
In 2025, we have a choice of how we create. Will you pay attention to what matters, draw from passion and personality, adding dash of artistic flair to create something beautiful? Or will you dash off an AI prompt, push a button, and barf up something just okay ..read more
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What Makes a Great Marketer?
David Meerman Scott Blog
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1M ago
In the past month, I’ve been a guest lecturer in marketing classes at a half dozen Universities that use my book The New Rules of Marketing and PR in class. I’ve also worked with several marketing teams at companies. While people ask the question in different ways, I’m frequently asked in these sessions something like: “What makes a great marketer ..read more
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Automaker Website Frustrations Push Buyers Elsewhere
David Meerman Scott Blog
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2M ago
I’m considering a new car and have been poking around the various automaker websites in the past few weeks. It’s been frustrating ..read more
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Breaking Free from Busyness: How Peggy Sullivan's TEDx Talk Inspires a Life Beyond the Hamster Wheel
David Meerman Scott Blog
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2M ago
My friend Peggy Sullivan delivered a fabulous talk at TEDx Walden Pond last month titled “Eliminating time poverty by doing less”.  Her message is a simple yet powerful one - “Eat, work, sleep, repeat” - busyness is the silent addiction that keeps individuals and organizations from reaching peak performance ..read more
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Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers
David Meerman Scott Blog
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2M ago
As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother Ayan.   ..read more
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Please Do Not Play Without Permission
David Meerman Scott Blog
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3M ago
In prime real estate at my local shopping mall, a Yamaha piano dealer is actively discouraging customers. On every piano is a sign reading: “Please Do Not Play Without Permission”.   ..read more
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The New ChatGPT Search Is Good News For Marketers
David Meerman Scott Blog
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3M ago
OpenAI introduced the new ChatGPT Search, showing the future of how we will find information. This development is good news for content creators because now the sources of information that makes up a ChatGPT natural language prompt response are displayed.  ..read more
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