David Meerman Scott Blog
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David Meerman Scott is a marketing strategist, entrepreneur, investor, and advisor to emerging companies, he has authored 12 bestsellers. His focus is on crafting strategies that transform fans into customers and vice versa, while also exploring the use of real-time strategies to disseminate ideas, influence minds, and build businesses. Visit his blog and learn more about his marketing..
David Meerman Scott Blog
1d ago
In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity ..read more
David Meerman Scott Blog
6d ago
In our polarized world, we cannot agree on the truth. Who won the 2020 US Presidential election? Are vaccines safe and effective? What’s going on with university campus protests? When we add dumb AI robots like the models underlying ChatGPT spitting out “answers” things get super scary ..read more
David Meerman Scott Blog
2w ago
I am often asked to critique marketing plans and programs as well as tactics like websites, and social networking feeds. My typical responses—“What's the goal?” and “What problems do you solve for your buyers?”—often throw people off ..read more
David Meerman Scott Blog
3w ago
Charity auctions are a way for people to support a cause that speaks to them, gain status, and have some fun too. My friend Seth Godin and a team of ruckus-makers just introduced GOODBIDS - a new way to create charity auctions ..read more
David Meerman Scott Blog
1M ago
Yes, all the hype about a total eclipse of the sun is accurate. It’s been a bit more than 24 hours and I’m still processing my experience, but here are some thoughts ..read more
David Meerman Scott Blog
1M ago
Artificial Intelligence tools like ChatGPT makes content creation super easy. However, garbage web content has quickly become a huge and growing problem. Let’s call it what it is: AI Pollution ..read more
David Meerman Scott Blog
1M ago
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product ..read more
David Meerman Scott Blog
1M ago
Here's a simple marketing strategy planning template to help you implement strategies and tactics for reaching buyers directly. I believe it's essential to shift out of the marketer's comfort zone of preaching about products and services and the template helps people to do just that ..read more
David Meerman Scott Blog
2M ago
As a unit, the combined sales and marketing team is charged with leading buyers along the sequence of interactions that lead to business success. But marketers and salespeople have different roles. By making certain we understand the difference, we can close the gap between marketing and sales and grow business faster ..read more
David Meerman Scott Blog
2M ago
Many companies automatically send a survey after every transaction. Don’t these companies realize that they’re annoying the customers they say they value ..read more