Customers have myriad ways to interact with your company and/or your products and services. Synchronising the touchpoints ensures the customer can move from one to the other seamlessly. The difference between creating a multichannel experience and an omnichannel experience is that multichannel is based on using disconnected channels, whereas omnichannel connects all the available channels: using links from one to another, embedded video from other sources, live chat agents on-demand, all with similar branding and visual clues, so that customers can move from channel to channel n ..read more

  Yes we still need the salesforce post-pandemic Digital is not a replacement for the pharma salesforce; its role is to enhance the effectiveness of the salesforce by providing complementary communications and supportive services. Integrated Channel Communications, or Omni-channel Marketing, includes both digital and human channels – with human interactions still believed to be the most impactful channel in healthcare. What is interesting is the evolution of the role of the Sales Representative, MSL and other customer-facing team members into a hybrid of digital and virtual channel tacti ..read more

  The shift to remote learning has been surprisingly seamless thanks to the unprecedented availability of employees combined with all the new technology available. Organisations have rapidly implemented a “bucket-load” of online learning and virtual training during the recent downtime. Face to face facilitation has transitioned to eLearning content supported by asynchronous website or social media components and virtual learning events. Will this type of learning model stick ..read more

  In the midst of restrictions on travel, decreasing access to HCPs, health risks, working from home and managing family members who may also be at home, the adoption of virtual connections such as meetings, webinars and even social get-togethers, has accelerated beyond our imagination ..read more

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