Recently, while discussing a new in-house project (yes, IT related), I made a comment about how we didn’t know how much we didn’t know but are beginning to realize how much we still need to learn. That probably borders on a Yogism (Berra, not The Bear), but essentially it means the more you learn, the more you realize how much you don’t know about any given topic. That is especially true of e… Source ..read more

The custom packaging industry is constantly changing/evolving and new technologies and capabilities are revolutionizing the manufacturing processes, in many cases making many aspects more efficient and cost-effective. Think of the ways technology has become more accessible in other industries. Laptops and cell phones used to only be owned by the wealthy and elite, but now practically everyone owns… Source ..read more

Over the last 17 years we have met many customers who really wanted to get rid of hand wrapping or loose fill packaging to protect their products being shipped. They realized the cost and the labor required by that type of packaging was substantial and, in most cases, not very eco-friendly. One of the most misunderstood issues preventing them from making the move to die cut corrugated inserts is… Source ..read more

A couple of years ago, (the first time I heard about flexographic “transparent” inks being used to print corrugated boxes), I flashed back to the 60’s. On the back of almost any comic book, you would find ads for all types of gimmicky items including X-ray Glasses, Sea Monkeys, and Invisible Inks. The inks I am referring to in this post are not invisible, but they are transparent and can have a… Source ..read more

We are proud to announce that for the first time ever, our very popular unpadded paper envelopes are now available with digital printing customization. For the long history of this product, they were great for a variety of reasons (affordability, sustainability, ease of use and function) but somewhat limited in terms of customization/branding/graphics due to the printing process. Source ..read more

Every e-commerce company ever launched will eventually discover their packaging cost goes far beyond the price of a mailer box or mailer envelope. Unfortunately, this realization usually comes long after business plans are written, resale pricing is determined, and profit projections are calculated. We find that most new companies, and even many successful, well-established ones, do not have a… Source ..read more

In 1995, almost thirty years ago, car maker, Volkswagen launched one of its most successful and memorable ad campaigns ever, the slogan was “Drivers Wanted”. Those ads still stand out in the long history of a company known for their clever and effective marketing. Some saw it as a metaphor separating drivers from passengers in life. Others thought it was calling to people who truly enjoy driving… Source ..read more

Sometimes we in the industry may take for granted our knowledge of the processes of box printing. Many custom packaging buyers may not know the ins and outs of how their boxes are printed, but rather are more focused on bottom-line details such as costs, lead times and of course that all important end result—how their boxes look after production. It’s not at all uncommon for a potential customer… Source ..read more

You have probably tried unscrewing the cap on a new plastic bottle of water but found the bottle so soft and pliable that water spurts out the open top. Or a plastic bottle that is poorly molded and over filled so the bottom is no longer flat and cannot stand upright without tipping over. I really try to avoid plastic water bottles but for the sake of hydration, but there are times when it is a… Source ..read more

Perhaps in an effort to minimize cost, you are already using RSC style boxes to replace the use of higher cost die cut mailers. Or maybe this is a change you are considering in 2024? It is a very attractive option because depending on box size, the potential savings can be substantial, as much as 30 to 60%. At a time of rising costs, RSC savings can more than offset an increase in shipping… Source ..read more