Traditional marketing tactics don’t work in the life sciences. Your goal isn’t virality or engagement. With long sales cycles, enormously complex products, and data-minded customers, you need to prove authority, competence, and trust before anything else. That’s why thought leadership content marketing is essential. By showcasing expertise through high-quality content, life sciences brands can engage their audience and differentiate themselves from competitors.  When you position yourself as an authority, life sciences companies enhance brand visibility, build trust, and foster long-ter ..read more

In the competitive enterprise software market, convincing potential customers of your product’s value can be challenging. Prospects face many options and fear making costly mistakes. The solution? Rich, detailed case studies. They showcase your product’s success stories, build trust and drive conversions by demonstrating tangible results. In this blog post, we will explore why case studies for enterprise software companies matter and how they can significantly impact your business growth. Why Software Case Studies Matter: Showcasing Success Stories to Drive Conversions The Power of Stor ..read more

E-E-A-T, which stands for Experience, Expertise, Authoritativeness and Trustworthiness, is a framework used by Google to assess the quality of content on the internet. This concept is integral to Google’s evaluation process, ensuring the information presented to users is reliable, accurate and valuable. Let’s break down each part of the model: Experience: Google values firsthand experience, ensuring that content creators who have experienced the topic they’re discussing are prioritized. This makes the content more relatable and accurate. Expertise: High-quality content produced by knowledg ..read more

It is crucial for manufacturers to stay ahead of the game by understanding their competitors’ marketing strategies and tactics. One of the most effective ways to outsmart and outflank your peers is by conducting a competitive analysis. By evaluating your competitors’ strengths and weaknesses, you can identify opportunities for growth and potential threats to your business. In this blog post, we will discuss how manufacturers can conduct a comprehensive competitive analysis to inform strategic marketing decision-making. Read More:  The B2B Marketer’s (Mostly) Free Guide to Researching ..read more

Due to the industry’s design, B2B enterprise software companies face unique challenges; Long sales cycles, competitive markets, establishing a reputation. Big-ticket partnerships and contracts can greatly affect yearly profits, so it’s important to attract, and retain, a customer base. Content marketing is the key to new and continued business. It educates potential customers, builds trust, and showcases a company’s expertise and unique market solutions. Content creation guides prospects through the decision-making process, ultimately driving engagement and conversions. While creating gener ..read more

Vidеo markеting harnеssеs thе powеr of visual storytеlling to simplify intricatе tеchnical information, making it morе accеssiblе and еngaging to a broadеr audiеncе. This is particularly critical in manufacturing, whеrе thе complexities of a product’s dеsign and functionality arе difficult to capturе through words and images alone. With thе ability to convеy еmotion, dеmonstratе products in action, and dive deep into a brand’s story, vidеo content has the power to boost engagement and increase brand authority. But, depending on your scope, quantity, and goals, video production can be a signi ..read more

When you work in a highly technical industry with a finite, concentrated amount of specific leads and long sales cycles, closing a deal becomes personal. You aren’t focused on volume, so it can often feel like instinct and a handshake goes further than automation or scale.  But every business can improve. And while personal and relational experience is paramount, your B2B sales and marketing teams have a common tool that will keep the whole business humming: data analytics. No matter what field you’re in, marketing data is not merely a byproduct—it’s a necessity. For marketing or sales ..read more

Confession–our headline might be a tad misleading. There’s actually no such thing as a universally “perfect” subject line. If there was, your inbox would become a monotonous wasteland, with every marketer using precisely the same tone, format, length and style. Here’s the good news: With time, testing, and some creativity, you can craft the (nearly) perfect subject line for your audience. Notice the emphasis. Your email list is absolutely unique, filled with a cohort of people that don’t just vary from other industries–but from your competitors. That means the subject lines that will work f ..read more

With long sales cycles, a niche audience, and large average contract values, many B2B companies rely on relational and account-based marketing strategies that require personalized, manual work. That might be why marketing automation is often not a tactical priority, as it is for large-scale direct-to-consumer operations. But automation tools are becoming increasingly powerful, saving time and money—even for complex B2B organizations. If you are not using automation, your competitors are. This guidе will еxplorе why markеting automation is not just a bеnеficial addition but a critical compon ..read more

In a blind date, the stakes are usually low. It’s a cup of coffee around the corner or an afternoon cocktail. You want to screen for red flags and cover the essential information before you finish the first round. We think of RFPs like blind dates. They’re low-risk, efficient ways to see if there’s a client-agency spark or if you need to sneak off while pretending to go to the bathroom. But, just like your opening one-liner, there’s an art (and a bit of science) to the request for proposal process. In this 20-minute webinar, Altitude’s Chief Strategy Officer Adam Smartschan answers the most ..read more