This blog dives into the pitfalls of team reorganizations without a core purpose. Learn how to identify root causes and ensure that your reorganization efforts hit the mark ..read more

To prove that data investment should be a priority in your business, you need to adopt a rulebook that expands the definition of business value. Here's what to consider ..read more

Learn why well-meaning questions about generative AI adoption can become a distraction — and what to do first to reap real benefits ..read more

The Forrester Opportunity Lifecycle is a framework for transforming revenue processes to maximize value for B2B customers. As my colleague Amy Hawthorne explains, top revenue transformers: Share signals and create a common view of the customer — throughout the postsale. This is so you can achieve a true understanding of what makes customers succeed, as ..read more

In today’s fast-paced business environment, operational excellence is crucial. Successful organizations categorize and sequence every B2B process, identifying and addressing breakdowns effectively. The Forrester B2B Process Chain Framework provides seven categories — strategize, plan, design, build, deploy, measure, and optimize — that help visualize and synchronize interconnected B2B processes. This alignment ensures excellence and adaptability, supporting sales and marketing teams ..read more

The platform's recent actions to appeal for increased advertising investment threaten media choice and the solvency of the advertising industry ..read more

Learn the seven companies that won this year’s coveted B2B Programs Of The Year Awards for North America, and join us at B2B Summit in Phoenix to hear their stories live ..read more

This year’s winners stand out for their level of customer focus, cross-functional integration, and business results. Learn about this year’s B2B Return On Integration Honorees for North America, and hear their stories at our upcoming B2B Summit ..read more

Our B2B research team is preparing feverishly for this year’s event, which starts March 31. Get a sneak preview here of a few of the sessions and panel discussions in the works ..read more

What makes Forrester’s B2B Summit the premier gathering for marketing, sales, product, and customer success pros? We asked past attendees to find out ..read more