B2B Ideal Customer Profile (ICP) [Template]
Kalungi Blog
by
1w ago
A lot of early-stage SaaS companies start and stop after they define their TAM (total addressable market ..read more
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How to choose the best outsourced SaaS marketing agency
Kalungi Blog
by
3w ago
For a growing business, plotting when and how to build your marketing function is as aggravating as it is important. Good marketers don’t come cheap, and getting set up with an in-house team is both time-consuming and a major commitment. That’s why many SaaS businesses turn to outsourced marketing agencies instead ..read more
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10 CMO Interview Questions: Hiring A Chief Marketing Officer (CMO)
Kalungi Blog
by
1M ago
Looking for a Chief Marketing Officer should not be a task taken lightly. CMOs are in charge of managing all marketing operations, they contribute to growing sales, finding new business opportunities, and are responsible for planning, executing, and overseeing all your marketing activities A qualified Chief Marketing Officer (CMO) shouldn't just be skilled to do the job, they should also fit your company's culture and have a proven track record of driving measurable results ..read more
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10 Milestones To Reach Product-Market-Fit
Kalungi Blog
by
4M ago
You have a quality product, you’ve confirmed interest in the market, but at what point have you hit product-market fit (PMF)? Understanding your growth stage is crucial for developing the right go-to-market strategy for your B2B SaaS business—it’s also something CEOs and founders often get wrong ..read more
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The Rule of 40: Balancing Growth and Profitability in SaaS
Kalungi Blog
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5M ago
The Rule of 40 is a straightforward yet powerful benchmark. It states that a company's combined growth rate and profit margin should equal or exceed 40%. In simpler terms, if you're running a SaaS startup or in charge of the marketing engine, this rule is your litmus test for balancing rapid growth with sustainable profitability ..read more
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How To Present Marketing Reports To Your Board (w/ Template)
Kalungi Blog
by Cecilia Pérez-Muskus
9M ago
For marketing leaders, board meetings usually mean standing in front of a group of people for a very small window of time and somehow making sure they are getting across where the entire marketing function stands, from KPI performance, important milestones achieved, current priorities, all the way to potential challenges and how they plan to overcome them ..read more
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Unlocking the power of AI: Transform your content creation process
Kalungi Blog
by Jordan Stokes
9M ago
AI for content marketing is everywhere right now and for a good reason. We all know great content can get great results, but at what cost? Naturally, we all want an easy and affordable way to churn out great content quickly. And artificial intelligence (AI) has transformed how we produce and consume content.  ..read more
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Increasing your ROI with email marketing for SaaS businesses
Kalungi Blog
by Adriano Valerio
10M ago
Email marketing has long been a staple in digital marketing, and its effectiveness as a user acquisition method remains undeniable, particularly in the case of B2B markets with small lead pools. For B2B SaaS companies, email marketing holds immense potential for increasing ROI by retaining customers and reducing the cost of acquiring new ones ..read more
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Understanding the B2B SaaS Content Marketing Flywheel
Kalungi Blog
by Virginia Clinton
11M ago
The B2B SaaS content marketing flywheel is an important framework for understanding and optimizing the SaaS customer journey. It’s helpful for both understanding where you audience is in the funnel and what content they’ll find valuable. The content marketing flywheel will help you take your marketing strategy a step further, boosting your understanding and emphasizing the importance of content’s role in customer retention and advocacy.  ..read more
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How to Implement HubSpot Tracking in a React App
Kalungi Blog
by Oyon Albornoz
11M ago
HubSpot, a renowned CRM platform, comes equipped with a tracking code feature. This powerful tool allows you to monitor your website visitors and gather insightful data about their behavior. By doing so, you can enhance your marketing strategies and bolster your sales efforts.  ..read more
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