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Martech » B2B Marketing
1w ago
MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics.
The post Why the MQL model is failing B2B marketing and what to use instead appeared first on MarTech ..read more
Martech » B2B Marketing
1w ago
Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!
The post How to get the AI training you need to succeed appeared first on MarTech ..read more
Martech » B2B Marketing
1w ago
Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI.
The post How data-driven email nurturing transforms the B2B sales funnel appeared first on MarTech ..read more
Martech » B2B Marketing
1w ago
AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce.
The post When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year appeared first on MarTech ..read more
Martech » B2B Marketing
1w ago
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.
The post 5 common LinkedIn Ads mistakes and how to fix them appeared first on MarTech ..read more
Martech » B2B Marketing
1w ago
In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care.
The post 5 ways to get your B2B buyers to care in 2025 appeared first on MarTech ..read more
Martech » B2B Marketing
1w ago
These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025
The post 5 underrated tools to boost your B2B PPC performance appeared first on MarTech ..read more
Martech » B2B Marketing
1w ago
B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective.
The post Why buying-group marketing beats ABM every time appeared first on MarTech ..read more
Martech » B2B Marketing
1w ago
With advertisers and users back on the platform, let's remember that TikTok is still an essential tool for connecting brands with customers.
The post B2B marketing on TikTok: What you need to know appeared first on MarTech ..read more
Martech » B2B Marketing
1w ago
Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective.
The post AI is transforming GTM teams into fiduciary powerhouses appeared first on MarTech ..read more