As an owner or operator of a child care organization, you know how crucial your relationships with parents can be in relation to your success. The idea of managing your relationships may not be a new idea, but implementing a system or software to help with it may feel like a stretch ..read more

We know that many operators have experienced enrollment challenges recently, with 68% of our 2025 benchmark survey respondents reporting that their occupancy is 70% or lower. At LineLeader, our mission has always been to empower childcare professionals with the resources they need to succeed. With the release of our new book, The Childcare Enrollment OperationsPlaybook: How to Build High Impact Centralized Enrollment Teams, we’re taking that mission a step further, providing a comprehensive guide that will drive success in your ECE business for years to come ..read more

In the competitive landscape of childcare, establishing strong connections between staff and families is crucial for long-term success. Recently, we held a webinar featuring early childhood education expert Beth Cannon, who discussed the vital "tools of attraction" that connect staff and family retention. She emphasized how investing in three key areas—your brand, your facility and your curriculum—can significantly enhance the experience for both families and staff. By honing these elements, childcare centers can attract families and create a supportive environment for staff, ultimately ..read more

How do you engage prospective families? 59% of marketers say their biggest challenge is having enough time to create engaging content and campaigns that successfully nurture leads. Ensuring every family receives consistent communication is time-consuming.  Fortunately, drip campaigns help you automatically nurture parents throughout the entire enrollment journey. Plus, they deliver a personalized experience. You'll get higher response rates from families with less effort. Read this ultimate guide to building marketing campaigns faster - improving your return on investment (ROI ..read more

Scaling a childcare business is no small feat, but with the right strategies in place, it can be achieved more efficiently than you might think. Julie, a successful childcare owner, has scaled her business twice—growing from one location to ten—proving that with focus and the right systems, growth is possible. Here’s a look at the key lessons from her journey and video of 'Ask Me Anything' with ECE Business and Growth Expert- that every childcare owner can apply. Table of Contents Focus on Scaling Efficiently Build a Strong Company Culture Implement an Effective Enrollment and Sales Strategy ..read more

Did you know almost 25% of inquiries for your childcare business come from phone calls?  But busy, overloaded staff are often unavailable to answer these calls. When they can, contact information for follow-up is scattered across sticky notes and spreadsheets. And this makes timely follow-up almost impossible – ultimately leading to an inconsistent parent experience. Plus, disorganized lead information creates confusion for new employees.  To combat this, see how the LineLeader Enroll Telephony feature accurately captures phone leads and stores them in one place. Follow up fast ..read more

Imagine your second year of teaching at a childcare facility and being promoted to Assistant Director with NO director training! ❌ When I was first promoted, I was very excited however, no one told me or trained me on how to transition to the director’s position smoothly; what the requirements were; nor how to always keep my building consistently prepared for State inspection! I was literally flying an airplane without pilot training... Let's dive into my experience and tips to train your educators! Avoid steering a car without wheels ..read more

It's key to check in with your waitlisted or 'on hold' families at regular intervals. ?‍?‍? These touch bases allow you to make sure the families on your daycare waitlist are still interested in your center and have not decided to enroll somewhere else. Enhance your waitlist process to engage families.  We've written 9 lead nurturing emails that you can use to keep them excited about enrolling at your center ..read more

What exactly is a developmentally appropriate practice in education? ? Developmentally appropriate practice, or DAP, is a set of principles and activities designed to create an optimal learning path for young children. One of the main focuses of DAP is to recognize the lasting impact of early childhood experiences to ensure every child is developing in accordance with their unique abilities. In this article, we’ll provide developmentally appropriate practice (DAP) examples of how you can bridge the gap between theory and practice.  Get more tips on managing your centers and cl ..read more

In the competitive landscape of childcare, earning the trust of parents is paramount. With rising expectations and numerous options available, establishing brand loyalty is no longer just a nice-to-have; it’s essential for driving enrollment and retention. Here are five data-backed strategies to help you build that trust and foster loyalty among parents.? Table of Contents Transparency is Key Invest in Effective Communication  Leverage Social Proof Prioritize Customer Service Offer Value-Added Services Cultivating Lasting Relationships ..read more