The State of Website Accessibility
Digital Marketing Depot
by Crownpeak
2d ago
Businesses looking to improve the accessibility of their websites are driven primarily by the various commercial opportunities, not just the risk of legal action. The State of Website Accessibility 2024, produced by London Research in partnership with Crownpeak, explores how … Read more » Read more at Digital Marketing Depot ..read more
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The Product Discovery Engine Buyers Guide
Digital Marketing Depot
by Crownpeak
2d ago
Product discovery can result in significant commercial benefits including better conversion rates, higher average order values and enhanced customer loyalty. This guide, produced by London Research in partnership with Crownpeak, provides an objective set of evaluation criteria for assessing product … Read more » Read more at Digital Marketing Depot ..read more
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The State of Product Discovery in Digital Commerce
Digital Marketing Depot
by Crownpeak
2d ago
Product discovery – powered by search, merchandising, product recommendations and personalisation – plays a vital role in driving ecommerce performance. It helps retailers increase sales and average order values, while also improving customer loyalty through a better consumer experience. The … Read more » Read more at Digital Marketing Depot ..read more
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5 Ways To Level Up Your Personalization Strategy in 2024
Digital Marketing Depot
by Acquia
2d ago
It’s 2024, personalization is more than tailoring a welcome message on your homepage, it’s about tailoring customer experiences to drive maximum impact — both for your customers and your bottom line. Marketers that deliver consistent and personalized experiences across channels … Read more » Read more at Digital Marketing Depot ..read more
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Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical
Digital Marketing Depot
by AtData
2w ago
With cookie-dependent strategies becoming obsolete and the rising tide of privacy concerns and regulations, harnessing the potential of first-party data is critical. Unfortunately, establishing a successful first-party data strategy is fraught with challenges – consumers reluctance to share information in … Read more » Read more at Digital Marketing Depot ..read more
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Beyond the Search Bar: Crafting an Impactful SEO Team Structure and Defining its Place in Your Organization
Digital Marketing Depot
by Conductor
2w ago
Ever wondered how to structure an SEO team for unparalleled success? Join Zack Kadish, Conductor’s Sr. SEO Strategy Director, and Ryan Maloney, Conductor’s Customer Success Team Lead, for an exclusive webinar where they’ll guide you through the proven strategies to … Read more » Read more at Digital Marketing Depot ..read more
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Seeing Connected TV Through a Search Marketer Lens
Digital Marketing Depot
by MNTN
3w ago
As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search has limits, for while it’s unmatched for capturing intent, it struggles to generate intent if you feel like … Read more » Read more at Digital Marketing Depot ..read more
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State of Digital Customer Experience: Focus on Retail
Digital Marketing Depot
by Adobe
3w ago
Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses … Read more » Read more at Digital Marketing Depot ..read more
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Your Guide to Connected TV Audience Strategy.
Digital Marketing Depot
by MNTN
3w ago
In a world where consumers are inundated with brand messaging everywhere they look, an audience-first approach to Connected TV advertising is critical.  If you need some support on this front, download this white paper to learn all you need to know … Read more » Read more at Digital Marketing Depot ..read more
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Digital Trends: Media and Entertainment in Focus
Digital Marketing Depot
by Adobe
3w ago
Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences. For media and entertainment brands, the focus is … Read more » Read more at Digital Marketing Depot ..read more
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